Head of Growth

Summary

Join Handspring, a virtual mental health clinic, as their first Head of Growth! In this foundational role, you will own the strategy and execution across all growth channels, building a high-performing function from the ground up. You will shape how families discover and engage with care, defining the voice and reach of a category-defining company. This role requires driving patient growth while keeping acquisition costs in check, managing a team, and collaborating cross-functionally. Success is measured by hitting growth targets, maintaining efficient CAC, increasing organic share, and building a scalable growth engine. The position is full-time, based in New York or remotely, offering a salary range of $150K-$185K plus stock options.

Requirements

• 7+ years of experience in growth and performance marketing, including experience leading and scaling growth efforts from scratch
• Comfortable operating with limited resources
• You’re both the strategist and the executor
• Biased toward action; you move quickly from idea to test to decision
• Strong analytical mindset with an ability to interpret performance data and make decisions grounded in metrics
• Experienced in managing paid acquisition across multiple channels
• Familiar with organic growth levers and how to build them over time
• Comfortable managing and holding contractors/agencies accountable
• Ability to quickly learn the fundamentals of healthcare marketing and apply them in a way that aligns with privacy regulations, including HIPAA
• Have experience working at startups and thrive in ambiguity and fast-changing priorities common in early-stage companies

Responsibilities

• Own the growth number. You are responsible for hitting patient acquisition targets while maintaining efficient CAC
• Run and optimize paid channels. This includes managing digital campaigns (search, social, programmatic, etc), testing creatives, adjusting budgets, and optimizing performance daily
• Drive organic growth. Build and execute on strategies across SEO, content, B2B partnerships, lifecycle, email, and referral programs
• Manage the existing fractional team. You’ll directly oversee our contractors and agencies (paid media, creative, SEO, etc.), ensuring they’re aligned, efficient, and accountable
• Be hands-on. In many cases, you will personally launch campaigns, write copy, analyze data, and troubleshoot performance issues
• Collaborate cross-functionally. Work closely with product, clinical, operations, and leadership to align growth efforts with the patient experience, capacity, and company priorities
• Measure, report, and adapt. Track KPIs, surface insights, and adjust tactics quickly based on performance data
• Implement CRMs and tracking systems: Includes implementing lifecycle marketing for referral partners, and tools like Mixpanel for funnel tracking

Preferred Qualifications

• Growth targets are hit
• CAC is efficient and improving
• Share of organic is growing
• Growth engine becomes more scalable and predictable over time

Benefits

• Full-time
• New York or remote position
• The salary range is $150K - $185K, plus stock options