Forbes Books is hiring a
Book Promotions Coordinator

Summary

The job is for a Book Promotions Coordinator at Forbes Books, a growing organization that helps business professionals position themselves as industry leaders. The role involves collaborating with authors to develop marketing campaigns, managing daily author interactions, and becoming an expert on Amazon's product recommendation algorithm. The position can be remote.

Requirements

• Holds a degree in marketing, communications, or related fields and has a minimum of two years of experience in publishing, marketing, or advertising
• Comfortable being a partner and an advisor to Forbes Books and Advantage Books authors
• Confident in communicating with high-level authors, experts, and C-suite executives
• Quickly understands the needs and goals of each individual author
• Able to demonstrate creative problem solving on behalf of authors
• Superior attention to detail and scheduling/project management skills
• Administrative and organizational skills to be able to shift between projects and clients and meet strict deadlines quickly
• Excellent written and verbal communication
• Strong working knowledge of social media and best practices to provide promotional recommendations, amplify coverage, and craft copy
• Experience working with targeted advertising such as Amazon, Facebook, LinkedIn, Spotify, and Google
• Basic knowledge of WordPress and Mailchimp or other website and newsletter platforms
• Willingness to learn and grow as the book marketing department expands
• Love of books and passion for connecting readers with content of value
• Computer proficiency, including familiarity with Mac and MS Office

Responsibilities

• Collaborate with the Sr. Director of Book Marketing & Promotions to strategize, execute and manage campaigns that offer value to our authors
• Manage daily author interactions and correspondence in a timely, thorough, and collaborative manner
• Become an expert on the Amazon product recommendation algorithm and strategies to activate it for product promotion
• Consult with authors on book marketing best practices, how to utilize their network to ensure a successful book launch, and how to use their book as a tool to increase their visibility and further monetize their expertise
• Create, manage, and maintain marketing timelines and budgets that ensure deliverables and goals are met
• Coordinate and communicate with internal team members to ensure marketing campaign launch at publication
• Coordinate and communicate with outside vendors and partners to ensure campaign execution and identify new opportunities
• Develop compelling marketing copy for ads, marketing and sales collateral, and promotions
• Manage ad reservations, design requests, and creative trafficking
• Coordinate ebook bestseller campaigns, managing both outside vendor and author, communicating with authors, and providing strategic uses for the achievement
• Spearhead the setup and management of book seeding campaigns with NetGalley, Goodreads, and other reading communities to encourage reviews on Amazon and Goodreads
• Manage backlist marketing efforts such as ebook and audiobook promotions
• Identify, test, and launch new marketing initiatives that offer current and backlist authors value
• Learn the ins and outs of book marketing from the Sr. Director and be able to answer questions and stand in as a proxy for them if/when necessary
• Perform miscellaneous job-related duties as assigned

Benefits

• Great Vacation/PTO benefits
• A great Medical/Dental/Vision program
• 401(k) with company contribution
• Other nice perks
• Professional development programs offered