Brand And Experience Strategy Director

Summary

Join Pleo as a Brand Strategist and help evolve our strong brand platform into a competitive north star for the organization. You will be responsible for defining and evolving the brand purpose and positioning, working closely with various teams to ensure brand alignment with business goals. This high-impact role requires strong experience in brand creation and evolution, both in B2C and B2B environments. You will partner with cross-functional teams, translating brand strategy into actionable tools and ensuring implementation across all Pleo domains. The role offers a chance to work with customer-obsessed teams building next-generation cash flow optimization products. Pleo offers a collaborative and supportive work environment with various benefits.

Requirements

• Have strong experience creating, evolving and leading superior brands
• Have experience from building superior brand in B2C and B2B
• Be market and customer insights driven and know how to turn those into brand love and business success
• Have a track record designing,and implementing brand strategy in a way that aligned and inspired the organization and led to measurable business results
• Thrive in cross-functional teams and know how to influence and impact across organizational borders
• Know to work insight and data based
• Be curious, technologically savvy and not afraid of getting hands-on in the details
• Be a strong and inspiring communicator

Responsibilities

• Partner with insight, product marketing and product to grow an experience that our customers will prefer over competition
• Ensure product, brand and commercial campaigns are centered around Pleo customers’ needs and set up to build brand equity
• Enable teams across the organization to build, sell, market and communicate the brand
• Partner and become a conduit between Insight, Product and the Commercial teams as well as Creatives and Marketing at Pleo, ensuring departments are aligned towards building a strong, global brand
• Act as advisory stakeholder to brand marketers and creatives for the development and execution of brand and content campaigns

Benefits

• Your own Pleo card (no more out-of-pocket spending!)
• Lunch is on us - with catering in our London offices 🍜
• Private health insurance to ensure you’re fit in body and mind to do your best work
• We offer 25 days of holiday + your public holidays
• Option to purchase 5 additional days of holiday through a salary sacrifice
• We’re trialling MyndUp to give our employees access to free mental health and wellbeing support with great success so far ❤️‍🩹
• Access to LinkedIn Learning - acquire new skills, stay abreast of industry trends and fuel your personal and professional development continuously
• Paid parental leave - we want to make sure that we're supportive of families and help you feel that you don't have to compromise your family due to work 👶