Remote Product Marketing Lead

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Mudflap

πŸ’΅ $185k-$225k
πŸ“Remote - United States

Job highlights

Summary

Join Mudflap as the first Product Marketing Lead to spearhead positioning, messaging, go-to-market and adoption of new and existing products. This role requires working onsite at least one day a week.

Requirements

  • 8+ years of hands-on experience in product marketing, at least 3 of which should be at a high-growth technology company
  • Experience marketing to prosumers and SMB customers
  • A proven track record working with cross functional teams and developing rapport across product, marketing, sales, operations, and support
  • Deep customer and competitive insights experience. You can gather quantitative and qualitative data to inform the insights that drive your product marketing recommendations
  • Hands-on ability to create a range of marketing assets including on-message product explainers, demo videos, sales pitch-decks, etc
  • Proven track record of exceptional performance in a fast-paced environment and organizational skills to manage multiple projects with tight deadlines
  • Superb attention to detail. Able to communicate impeccably, verbally and in writing

Responsibilities

  • Drive collaboration across functions towards growing the adoption of Mudflap products and features
  • Develop customer and competitive insights, positioning and messaging, persona development, GTM planning, and sales enablement
  • Ensure cross-functional readiness for rollouts by equipping Mudflap teams with customer-facing information and collateral
  • Structure the product brand architecture to help align a growing portfolio
  • Ensure that our customer-facing communications are always up-to-date with the most relevant product positioning and messaging
  • Own competitive tracking to ensure Mudflap is well-positioned and differentiated in the market
  • Inspire and generate excitement for the products across multiple mediums

Benefits

  • A remote-first company focused on hiring the best talent
  • A committed team on a mission to change a massive industry for the better
  • A high bar for quality and commitment to self-improvement
  • An open mind to new ideas and methodologies
  • Competitive salary and benefit options
  • Opportunities and support for major career growth

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