Product Marketing Lead

Summary

Join Mudflap as the first Product Marketing Lead to spearhead positioning, messaging, go-to-market and adoption of new and existing products. This role requires working onsite at least one day a week.

Requirements

• 8+ years of hands-on experience in product marketing, at least 3 of which should be at a high-growth technology company
• Experience marketing to prosumers and SMB customers
• A proven track record working with cross functional teams and developing rapport across product, marketing, sales, operations, and support
• Deep customer and competitive insights experience. You can gather quantitative and qualitative data to inform the insights that drive your product marketing recommendations
• Hands-on ability to create a range of marketing assets including on-message product explainers, demo videos, sales pitch-decks, etc
• Proven track record of exceptional performance in a fast-paced environment and organizational skills to manage multiple projects with tight deadlines
• Superb attention to detail. Able to communicate impeccably, verbally and in writing

Responsibilities

• Drive collaboration across functions towards growing the adoption of Mudflap products and features
• Develop customer and competitive insights, positioning and messaging, persona development, GTM planning, and sales enablement
• Ensure cross-functional readiness for rollouts by equipping Mudflap teams with customer-facing information and collateral
• Structure the product brand architecture to help align a growing portfolio
• Ensure that our customer-facing communications are always up-to-date with the most relevant product positioning and messaging
• Own competitive tracking to ensure Mudflap is well-positioned and differentiated in the market
• Inspire and generate excitement for the products across multiple mediums

Benefits

• A remote-first company focused on hiring the best talent
• A committed team on a mission to change a massive industry for the better
• A high bar for quality and commitment to self-improvement
• An open mind to new ideas and methodologies
• Competitive salary and benefit options
• Opportunities and support for major career growth