Product Go-To-Market Lead

Summary

Join Distru, the #1 ERP in the Cannabis industry, as their first Product GTM Lead! This high-impact, fully remote role will see you working directly with the CEO and CRO to develop and execute go-to-market strategies for new product lines and features. You will own the entire product lifecycle, from beta testing to launch, and collaborate with various teams to maximize revenue and customer adoption. This position offers significant autonomy and strategic impact, shaping the direction of Distru for years to come. The ideal candidate possesses extensive experience in GTM strategy or product management, particularly within B2B SaaS or fast-paced startups. Distru offers a competitive compensation package and a supportive, remote-first work environment.

Requirements

• 4+ years of experience in GTM strategy or product management, preferably in B2B SaaS or fast-paced startups
• Proven track record of successfully launching and scaling products, with measurable impact on revenue and customer adoption
• Strategic thinking and ability to translate business goals into actionable GTM plans
• Exceptional project management skills
• Strong analytical mindset: Ability to define KPIs, build reports, and derive actionable insights from data
• High EQ with the ability to navigate conversations with multiple stakeholders
• Self-motivated and proactive, with a strong sense of ownership and accountability

Responsibilities

• Own end-to-end GTM plans and execution for new product lines and features through every stage of the product life cycle and customer journey; including beta testing, release scheduling, and cross-department coordination
• Work with leadership to develop pricing models and strategies that align with market dynamics and company objectives
• Collaborate with Marketing to build website pages, release videos, blog content, and targeted outreach campaigns to both customers and prospects
• Develop and maintain knowledge bases, FAQs, and feature videos to enable teams with clear, user-friendly resources
• Identify upsell opportunities, collaborating with CS to maximize revenue impact
• Identify and mitigate risks in launch timelines, proactively addressing bottlenecks in development, onboarding, marketing, or sales alignment
• Collaborate closely with Product to prioritize features and refine roadmap decisions based on market feedback
• Conduct competitive analysis to understand market positioning and differentiation. Adjust go-to-market strategies based on competitive landscape and market trends
• Build and maintain reports that track the impact and health of our GTM initiatives, including feature adoption, usage, and overall revenue contribution. Monitor performance and share insights with leadership

Preferred Qualifications

Bonus points if you have experience in ERPs, Cannabis, or supply chain software

Benefits

• Fully remote work environment. We have teammates in 4 continents!
• Competitive medical, dental and vision plan options for the employee and their dependents
• 18 days Paid Time Off (We want you to use these!) + 11 Holidays. Sick days do not count toward these
• Competitive compensation structure
• $120,000 - $170,000 a year