Brand Marketing Generalist

Summary

Join We Are Rosie as a Digital Marketing Specialist for a remote, part-time role (30 hours/week) running from ASAP to March 31st, with potential extension. You will develop and execute email and social media marketing campaigns, manage content calendars, and analyze performance data. The ideal candidate possesses 6+ years of experience in digital marketing, proficiency in Hubspot, and strong writing and communication skills. This W2 engagement offers a competitive hourly rate of $65 and includes benefits. The role requires a proactive approach, covering various marketing channels beyond social media.

Requirements

• 6+ years of experience in social media, email or digital marketing with a proven track record of channel growth and successful campaigns
• Proficiency in Hubspot with the ability to leverage its segmentation, automation, and analytics features
• Strong writing and communication skills, particularly for crafting persuasive and engaging email/social media copy, and understanding of digital marketing best practices
• Analytical mindset with the ability to interpret performance data and optimize campaigns based on insights
• Ability to work independently, meet deadlines, and collaborate effectively with cross-functional teams

Responsibilities

• Develop and execute email marketing campaigns/strategies that resonate with the Brand’s audience groups and networks, including business professionals across the career lifecycle. Ensure content is aligned with audience demographics, interests, and behaviors
• Work cross-functionally with stakeholders to support and streamline various communications for monthly newsletters and targeted email campaigns
• Develop compelling content and create campaigns for social media platforms that increase engagement and align with the organization's brand and mission; own the performance of all social media platforms, including LinkedIn, Instagram, Facebook, Twitter, and other relevant channels
• Build brand awareness, drive thought leadership, and grow our audiences through engagement and community management while maintaining a consistent brand voice across all channels
• Manage the day-to-day operations including the content calendar for active publishing across digital channels
• Monitor social media trends and best practices to stay up-to-date with industry advancements and leverage them to enhance the organization's social media presence
• Regularly engage with the organization's social media community, responding to comments, messages, and inquiries in a timely and professional manner
• Identify and engage with social media influencers, partner organizations, and industry leaders to develop a strong network and expand the organization's reach and impact
• Write creative briefs, copy, and provide creative feedback on email/social media assets and campaigns
• Monitor key performance indicators (KPIs) for email (open rates, click-through rates, conversion rates) and social media (engagement metrics). Regularly analyze results to optimize future campaigns, refine messaging for different demographic audiences, and identify opportunities for growth
• Collaborate with the broader marketing team to ensure consistent messaging and branding across all digital marketing channels, including email, social media, and web

Benefits

Benefits available