Ads Specialist

Summary

Join Bad Marketing, a leading growth marketing agency, as a Google Ads Lead Generation Specialist. This role focuses on driving real leads for US-based service businesses using Google Ads. You will manage 20+ small-budget accounts, building, optimizing, and scaling campaigns daily within Go High Level. Success requires proven experience in local lead generation, specifically with service-based businesses. The ideal candidate is a performance marketer comfortable with daily budgets ranging from $33 to $100+. This is a fully remote position offering unlimited PTO, paid holidays, and ongoing training.

Requirements

• 2+ years of hands-on Google Ads experience focused solely on local lead generation
• Proven success with 20+ small-budget service-based accounts
• Familiarity with daily budgets of $33–$100 and maximizing results within those limits
• Experience with call tracking, lead forms, CRM integrations (e.g., Go High Level)
• Strong written and verbal English communication
• Reliable internet connection and remote-ready workstation

Responsibilities

• Launch and manage Google Ads lead gen campaigns for local service clients
• Research keywords and write compelling ad copy designed to drive conversions
• A/B test creatives, headlines, ad extensions, and landing pages
• Monitor campaigns daily and make proactive optimizations
• Collaborate with internal teams (Account Managers, tech, landing page team)
• Report clearly on results, CPL, and optimization opportunities
• Troubleshoot issues with conversion tracking, form fills, call extensions, etc

Preferred Qualifications

Experience in automotive, home services, or med spa verticals

Benefits

• Salary Range: $12K–$30K/year USD (based on experience)
• Fully remote (must be able to work 9AM–6PM EST)
• Unlimited PTO
• Paid U.S. holidays
• Ongoing training, growth opportunities, and a high-performance culture