Google Ads Specialist-Lead Generation

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BAD Marketing

💵 $12k-$30k
📍Remote - Philippines, India

Summary

Join Bad Marketing, a leading growth marketing agency, as a Google Ads Lead Generation Specialist. You will manage 20+ small-budget Google Ads campaigns for local service businesses, focusing on lead generation. Responsibilities include launching and managing campaigns, A/B testing, daily monitoring and optimization, and collaborating with internal teams. You will need 2+ years of hands-on Google Ads experience in local lead generation, proven success with small-budget service-based accounts, and familiarity with Go High Level or similar CRMs. The role is fully remote with a salary range of $12K–$30K/year USD, unlimited PTO, and paid U.S. holidays. Bonus points for experience in automotive, home services, or med spa verticals.

Requirements

  • 2+ years of hands-on Google Ads experience focused solely on local lead generation
  • Proven success with 20+ small-budget service-based accounts
  • Familiarity with daily budgets of $33–$100 and maximizing results within those limits
  • Experience with call tracking, lead forms, CRM integrations (e.g., Go High Level)
  • Strong written and verbal English communication
  • Reliable internet connection and remote-ready workstation

Responsibilities

  • Launch and manage Google Ads lead gen campaigns for local service clients
  • Research keywords and write compelling ad copy designed to drive conversions
  • A/B test creatives, headlines, ad extensions, and landing pages
  • Monitor campaigns daily and make proactive optimizations
  • Collaborate with internal teams (Account Managers, tech, landing page team)
  • Report clearly on results, CPL, and optimization opportunities
  • Troubleshoot issues with conversion tracking, form fills, call extensions, etc

Preferred Qualifications

Experience in automotive, home services, or med spa verticals

Benefits

  • Salary Range: $12K–$30K/year USD (based on experience)
  • Fully remote (must be able to work 9AM–6PM EST)
  • Unlimited PTO
  • Paid U.S. holidays
  • Ongoing training, growth opportunities, and a high-performance culture

Remote

Marketing

Mid-level

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