Marketing Brand Manager

Summary

Join our team as a Brand & Marketing Manager and lead the growth and visibility of our brand. As a core member of the RevOps team, you will own our brand strategy, inbound marketing execution, and partnership ecosystem. You will be responsible for content strategy, lead generation campaigns, sponsorships, events, and growing our influence and pipeline. This role requires a self-motivated marketing generalist or brand leader with deep B2B experience and strong cross-functional execution skills. You will work across marketing, sales, and service functions to build a scalable, measurable, and differentiated marketing engine. This is a fully remote position with flexible working hours.

Requirements

• 5+ years experience in B2B marketing or Brand Markerting
• Proven success developing and executing brand strategies across multiple channels
• Bachelor’s degree in Marketing or business administration preferred
• Experience with integrated marketing campaigns and managing agency/vendor partners
• Strong verbal and written communication skills
• Knowledge of CRMs, marketing automation platforms, and analytics tools (e.g., HubSpot, GA4)

Responsibilities

• Cultivate and grow a community of advocates, clients, and industry influencers through social media, forums, and events
• Launch initiatives to drive client engagement and brand affinity
• Contribute to the research and strategic development of new service lines, partnerships, and product innovation opportunities
• Collaborate with leadership on go-to-market planning for new business initiatives
• Develop and implement a unified brand strategy for the SSD Growth System
• Ensure consistent brand messaging across all owned, earned, and paid channels
• Own and maintain brand voice, tone, visual identity, and core messaging documents
• Lead content calendar for podcast, webinars, case studies, and newsletters
• Collaborate with internal stakeholders and writers/designers to deliver on-brand and on-time content
• Partner with leadership and subject matter experts to amplify our positioning in the SSD legal industry
• Plan and execute integrated marketing campaigns across paid media, email, social, and events
• Work with Performance Marketing and Content teams to optimize funnel performance
• Monitor lead quality, CPL, conversion rates, and pipeline contribution
• Manage industry event strategy, logistics, and presence (booths, speaking sessions, collateral)
• Identify and negotiate partnership and sponsorship opportunities
• Coordinate co-marketing efforts and partner onboarding initiatives
• Track and report on KPIs including lead volume, engagement, traffic, and campaign ROI
• Use marketing dashboards and CRM data to analyze impact and optimize campaigns

Preferred Qualifications

• Experience in the legal, SaaS, or professional services space
• Familiarity with EOS or Scaling Up frameworks
• Experience in a RevOps or revenue marketing environment

Benefits

• Fully remote position
• Flexible working hours
• Paid U.S. federal holidays
• Paid time off (PTO)
• Competitive salary paid in U.S. dollars, based on experience