Marketing Lead

Summary

Join DEFEND's Sales and Customer Engagement team as a Marketing Lead to spearhead digital campaigns and enhance brand visibility. Collaborate with an external agency and internal stakeholders to drive measurable growth and shape the brand narrative. Lead performance marketing across various channels, amplify brand presence through creative assets, and translate business goals into actionable media briefs. Manage agency relationships, deliver insightful reporting, and optimize campaigns using key performance indicators. The ideal candidate possesses 3–5+ years of experience in digital or performance marketing, with agency collaboration experience and expertise in various marketing tools. A strategic mindset, strong communication skills, and experience in brand development and content strategy are essential.

Requirements

• 3–5+ years in digital or performance marketing, ideally with agency collaboration
• Expertise in tools like GA4, Meta Ads Manager, Google Ads, and Looker Studio
• A strategic mindset with sharp attention to detail
• Strong communication skills and a collaborative spirit
• Experience in brand development and content strategy

Responsibilities

• Lead Performance Marketing : Own paid media strategy across Google Ads, Meta, LinkedIn, and programmatic channels
• Amplify Brand Presence : Ensure consistent brand positioning and develop creative assets that differentiate DEFEND
• Drive Campaign Excellence : Translate business goals into actionable media briefs and optimise campaigns using CAC, ROAS, CTR, CPA metrics
• Manage Agency Relationships : Be the go-to liaison for our marketing agency, ensuring timelines, budgets, and KPIs are met
• Deliver Insights : Provide clear reporting and actionable recommendations to iterate and scale high-performing initiatives

Benefits

• Flexible working arrangements are available to suit your lifestyle
• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next
• Success as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way
• Mentors: You’ll be joining a team of truly passionate and highly skilled individuals who are at the top of their game and who enjoy imparting their knowledge and experience to others
• Opportunity: Progress into other exciting roles across DEFEND