Brand Marketing Manager

Summary

Join Veterinary Practice Partners (VPP) as their Brand Marketing Manager and lead the development and execution of integrated marketing campaigns to boost brand awareness, generate leads, and fuel business growth. This role demands a strong grasp of brand strategy, digital marketing, social media, public relations, and event marketing. You will oversee the creative team, manage social media presence, spearhead lead generation efforts, and handle public relations initiatives. Success requires proven experience in B2B marketing campaign development and execution, along with strong communication and interpersonal skills. The ideal candidate is creative, data-driven, and adept at managing projects and budgets.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field
• 5+ years of experience in marketing and communications, with a focus on B2B marketing
• Proven experience in developing and executing successful marketing campaigns
• Strong understanding of digital marketing principles, including SEO, SEM, social media, and email marketing
• Experience with project management and budget management
• Excellent written and verbal communication skills
• Strong interpersonal and relationship-building skills
• Ability to work independently and as part of a team
• Proficiency in Microsoft Office Suite and marketing automation platforms (e.g., HubSpot, Marketo)

Responsibilities

• Oversee the development and execution of VPP's brand strategy, ensuring consistency across all marketing channels
• Manage the creative team, including a graphic designer, to produce high-quality marketing materials (brochures, presentations, website content, social media graphics, etc.)
• Develop and curate engaging content for VPP's social media channels (LinkedIn, Facebook, Instagram, etc.)
• Monitor social media analytics and adjust strategies based on performance
• Work closely with the Business Development team to develop and implement lead generation campaigns, including targeted advertising, email marketing, and content marketing
• Track and analyze lead generation performance to identify areas for improvement
• Manage marketing presence at industry conferences, including booth design, staffing, and promotional materials
• Plan and execute marketing activities for annual company-wide event
• Develop and execute public relations strategies to build brand awareness and position VPP as a leader in the veterinary industry
• Secure media coverage in relevant industry publications
• Manage and optimize VPP's digital presence, including website, blog, and online advertising
• Improve search engine visibility through SEO and SEM initiatives

Preferred Qualifications

Experience in healthcare marketing

Benefits

• Competitive salary and benefits package
• Opportunity to work with a dynamic and growing company
• Collaborative and supportive work environment