Senior Brand Marketing Manager

Summary

Join Pacvue, a leading eCommerce advertising software company, as a Sr. Brand Marketing Manager. You will develop and implement a comprehensive content strategy aligned with company goals and retail media industry trends. Responsibilities include creating high-quality content across various platforms, collaborating with cross-functional teams, optimizing content for SEO, and managing the content calendar. You will conduct market research, analyze competitor content, and stay updated on industry trends. This role requires a Bachelor's degree in a related field and 5+ years of experience in content management, preferably in B2B or retail media. Strong writing, editing, and project management skills are essential.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field
• 5+ years of experience in content management, preferably in the B2B or retail media sectors
• Strong writing, editing, and storytelling skills with a keen eye for detail
• Knowledge of SEO best practices and analytics tools (e.g., Google Analytics)
• Exceptional organizational and project management skills
• Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously
• Familiarity with social media platforms and content distribution channels

Responsibilities

• Develop and implement a comprehensive content strategy that aligns with the company’s goals and market trends within the retail media industry
• Create, edit, and publish high-quality content across various platforms, including websites, blogs, social media, newsletters, and marketing collateral
• Collaborate with subject matter experts and stakeholders to gather insights and ensure accuracy in all content produced
• Optimize content for SEO and track performance metrics to continuously improve engagement and reach
• Manage the content calendar to ensure timely delivery of campaigns and adherence to deadlines
• Conduct market research and analyze competitor content to identify opportunities for differentiation and improvement
• Stay up to date with industry trends, best practices, and emerging technologies in content marketing and retail media
• Lead content-related projects, ensuring cross-team collaboration and stakeholder alignment
• Monitor key engagement and react metrics, adjust content strategies as needed to enhance results, and effectively communicate project progress and recommendations to stakeholders

Benefits

• Unlimited Paid Time Off
• Paid Holidays and Floating Holidays
• Medical, Dental, Vision, FSA/HSA, Life Insurance and Pet Insurance
• 401k with Employer Match
• Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization
• Paid Parental Leave