Senior Brand Marketing Manager

Summary

Join Pacvue, a leading eCommerce advertising software company, as a Sr. Brand Marketing Manager. You will develop and execute a comprehensive content strategy aligned with company goals and retail media industry trends. Responsibilities include creating high-quality content for various platforms, collaborating with cross-functional teams, optimizing content for SEO, and managing the content calendar. This role requires a Bachelor's degree in a related field, 5+ years of experience in content management (preferably in B2B or retail media), strong writing and editing skills, and knowledge of SEO best practices. Pacvue offers competitive benefits, including unlimited PTO, paid holidays, comprehensive health insurance, 401k matching, paid parental leave, and more.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field
• 5+ years of experience in content management, preferably in the B2B or retail media sectors
• Strong writing, editing, and storytelling skills with a keen eye for detail
• Knowledge of SEO best practices and analytics tools (e.g., Google Analytics)
• Exceptional organizational and project management skills
• Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously
• Familiarity with social media platforms and content distribution channels

Responsibilities

• Develop and implement a comprehensive content strategy that aligns with the company’s goals and market trends within the retail media industry
• Create, edit, and publish high-quality content across various platforms, including websites, blogs, social media, newsletters, and marketing collateral
• Collaborate with subject matter experts and stakeholders to gather insights and ensure accuracy in all content produced
• Optimize content for SEO and track performance metrics to continuously improve engagement and reach
• Manage the content calendar to ensure timely delivery of campaigns and adherence to deadlines
• Conduct market research and analyze competitor content to identify opportunities for differentiation and improvement
• Stay up to date with industry trends, best practices, and emerging technologies in content marketing and retail media
• Lead content-related projects, ensuring cross-team collaboration and stakeholder alignment
• Monitor key engagement and react metrics, adjust content strategies as needed to enhance results, and effectively communicate project progress and recommendations to stakeholders

Benefits

• Unlimited Paid Time Off
• Paid Holidays and Floating Holidays
• Medical, Dental, Vision, FSA/HSA, Life Insurance and Pet Insurance
• 401k with Employer Match
• Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization
• Paid Parental Leave