Marketing Manager, Brand

Summary

Join Felix, Canada's leading end-to-end platform for on-demand healthcare, as their Marketing Manager, Brand! Reporting to the Director of Brand, you will be instrumental in executing and scaling brand marketing initiatives to boost awareness, engagement, and category growth. You will lead creative development, execute integrated marketing campaigns, manage organic social media, build a social proof strategy, oversee events and sponsorships, cultivate influencer partnerships, and analyze performance. This role demands strategic thinking, project management prowess, and collaborative skills. The ideal candidate possesses at least 5 years of brand marketing experience and a proven track record of success in executing campaigns and managing multiple projects. Felix offers a competitive compensation package, including full medical, dental, and vision benefits, generous vacation time, and a remote-first work environment.

Requirements

• Minimum of 5 years of experience in brand marketing, integrated campaigns, or related roles
• Proven experience executing brand campaigns, product launches, and sponsorship activations
• Experience managing social media, real-time marketing, and influencer partnerships
• Excellent organizational and project management skills to drive multiple initiatives simultaneously
• Ability to analyze brand performance metrics and make data-driven marketing decisions

Responsibilities

• Lead Creative Briefing & Development – Manage the end-to-end creative process for digital marketing efforts, including briefing, collaboration with designers and copywriters, and ensuring cohesive execution across all marketing channels
• Execute Brand Campaigns – Assist in the planning and execution of Integrated Marketing Campaigns and brand initiatives, ensuring a seamless rollout across digital, social, and content marketing channels
• Oversee Organic & Timely Marketing – Lead real-time cultural marketing efforts to capitalize on relevant conversations, moments and seasonality
• Build and Optimize a Social Proof Strategy – Establish and manage a streamlined process for sourcing, verifying, and integrating testimonials & claims across marketing channels, product pages, and advertising to enhance credibility and trust
• Manage Events & Sponsorships – Oversee Felix’s participation in key industry events to drive brand awareness and community engagement
• Grow Community & Influencer Partnerships – Identify, source, and scale relationships with community partners and influencers to amplify our brand presence
• Analyze and Optimize Performance – Track and report on brand marketing performance, providing insights and recommendations for continuous improvement

Preferred Qualifications

• Experience working in a Direct-to-Consumer (DTC) online brand or startup environment
• Experience working in a fast-paced, growth-focused company
• Experience in the healthcare, wellness, or highly regulated industry

Benefits

• Full medical, dental and vision benefits
• Maternity/paternity policy
• 4 weeks vacation (3 weeks anytime + 1 week during the holidays)
• Competitive compensation
• Stock option grant
• Remote first, work from anywhere in Canada
• Incredible culture powered by a highly collaborative and high-performing team
• Large impact at an early-stage technology company
• Professional development opportunities, working closely with founders and senior leadership team