Employer Brand And Recruitment Marketing Manager

Summary

Join Twilio as the next Employer Brand and Recruitment Marketing Manager in EMEA! This individual contributor role requires leading employer brand initiatives and recruitment marketing campaigns, ensuring authentic communication of Twilio's employee value proposition. You will partner with various teams to understand hiring plans and build aligned strategies. The position demands strong project management, excellent communication, and experience developing engaging content. The ideal candidate will have 8+ years of relevant experience, including 6 years in employer branding or recruitment marketing, with a focus on global tech talent. This remote role, based in Ireland or the UK, offers competitive pay and benefits.

Requirements

• Minimum 8+ years of relevant professional experience with 6 years of experience specifically in employer brand, recruitment marketing or corporate marketing with focused projects engaging tech talent globally
• Strong project management skills, excellent written and verbal communication, and a solid track record of delivering successful talent marketing campaigns and content
• Ability to work independently, influence and build effective working relationships in a fast paced environment
• Experience developing content for employee blogs, social media channels, and recruiting events
• Experience utilizing digital marketing techniques to attract high-quality candidates
• Must be fluent in English (written and verbal)

Responsibilities

• Lead and oversee employer brand initiatives and recruitment marketing campaigns, ensuring authentic communication of our employee value proposition and job opportunities
• Partner with HR, workforce planning, and talent acquisition to understand functional hiring plans and challenges and build strategies that align with the team's objectives
• Manage projects effectively by defining clear processes and documentation essential for the team's success and stakeholder management
• Partner with marketing and social media teams to ensure consistent, on-brand marketing communications and visual identity across all platforms
• Leverage data and technology to identify effective methods for managing and measuring performance, driving continuous improvement
• Manage agency and vendor partnerships effectively, ensuring they meet quality standards and deadlines
• Engage employee ambassadors to drive brand awareness and through our advocacy tool, content, and recruiting events
• Develop engaging content for various channels that showcases the company culture, employee stories, and career opportunities such as blogs, digital and print assets, videos, infographics, etc
• Stay updated on industry trends and best practices to keep strategies current and competitive

Preferred Qualifications

• Video and photo editing
• Graphic design skills (Photoshop)
• Experience using tools like Canva, Bitly, EveryoneSocial, Sprout Social, Google Analytics, Vimeo, Adobe experience manager or other content management tools
• Specific experience developing talent marketing plans for India, Colombia or Ireland talent markets

Benefits

• Competitive pay
• Generous time-off
• Ample parental and wellness leave
• Healthcare
• A retirement savings program