Brand Strategist

Summary

Join OpenAI's Marketing team as a Brand Strategist and help shape the future of our brands. Leveraging your 10+ years of experience, you will define brand architecture, craft integrated campaigns, and develop data-driven strategies. You will collaborate with cross-functional teams, including Product, Sales, and Design, to ensure consistent brand messaging. Based in San Francisco or remotely, this role requires strong analytical and communication skills, a deep understanding of AI, and experience leading high-impact campaigns. You'll be responsible for translating complex data into actionable insights and creating compelling brand narratives. This is an opportunity to contribute to OpenAI's mission of ensuring responsible and widespread adoption of artificial intelligence.

Requirements

• 10+ years of experience in brand strategy, marketing, or related roles, preferably within the tech sector
• Ability to collaborate deeply with product and design teams to develop integrated strategies
• Strong analytical skills with the ability to translate complex data into actionable brand insights
• Exceptional communication and creative storytelling abilities, with a track record of working with creative and wide XFN teams to develop compelling brand narratives

Responsibilities

• Leverage quantitative and qualitative research to extract key insights and transform complex data into engaging, narrative-driven strategies that connect with our diverse audience
• Develop, refine, and maintain our brand architecture to ensure a consistent, differentiated positioning in the market. Create a cohesive framework that aligns our visual identity, messaging, and tone across every touchpoint
• Collaborate with cross-functional teams—including Marketing, Product, Sales, and Design—to craft and execute integrated campaigns
• Create high quality creative briefs, and refining creative solutions along the way (across audiences)
• Conduct comprehensive market research and competitive analysis to identify emerging trends and opportunities
• Use data analytics to continuously measure and optimize brand performance, ensuring strategies are both innovative and effective

Preferred Qualifications

• Experience building brand foundations from scratch - and being agile and thoughtful about how to adapt
• Experience leading strategy for scaled, high-impact campaigns targeting diverse audiences
• Deep understanding of AI and its potential roles for consumers and businesses
• Experience collaborating across creative, marketing, product, and leadership teams in fast-paced environments