Brand Strategist

Summary

Join Precision AQ, a collaborative agency where your passion for cutting-edge work thrives. As a Brand Strategist, you'll work closely with senior strategists, developing market overviews, managing research projects, and creating key brand strategy deliverables. You'll contribute to brand development, conduct customer research, and craft strategic recommendations. Collaboration with various teams, including account, medical, digital, media, and creative, is essential. This role requires a Bachelor's degree, 2+ years of agency experience, and strong communication and analytical skills. Precision AQ offers a competitive salary, annual bonus, health insurance, retirement savings, life and disability insurance, parental leave, and paid time off.

Requirements

• Bachelor’s Degree
• 2+ years of agency or related marketing experience
• Strong communication, interpersonal and management skills
• Comprehensive understanding of Microsoft Office (Word, Excel, PowerPoint, Outlook)
• General understanding of Internet use
• May require travel domestically and/or internationally including overnight stays

Responsibilities

• Help the team develop fundamental knowledge of brandscape (Customer, Competitor, Self) and market landscape dynamics on assigned brands
• Collaborate with lead strategist and/or account team on audits for in-line clients and as part of pitches
• Tackle ad hoc research assignments
• Listen to company investor/earnings calls and summarize key updates
• Assess/review client data and industry databases to identify therapeutic area market dynamics
• Audit industry publications and websites to identify innovative and novel communications and trends in the space
• Create and manage brand Miro boards
• Create and present summaries internally
• Regularly review industry databases and publications in support of all brand teams to identify actionable news, events and opportunities
• Lead efforts to keep internal teams apprised of market activities and share relevant insights with clients as appropriate
• Conduct social listening audits
• Help develop recommendations for strategic research projects, including objectives, methods, and timing
• Coordinate and manage market research vendors and recruiting on assigned clients and pitches
• Manage transcripts and create quote libraries for research readouts
• Create and present summaries internally
• Craft screeners and discussion guides
• Conduct interviews and smart community research
• Write and share interview summaries
• Develop personas
• Help create content and slides for workshops
• Coordinate presentation development and editing
• Participate in strat map sessions
• Help create content and slides for workshops
• Collaborate with account on project brief development with an eye on objectives, target insight and content – and ensure project briefs are aligned with overarching strategy
• Provide analysis of research and help craft recommendations for client strategy based on market landscape
• Contribute content and support to lead strategist as needed for status, presentations and workshops
• Help create content and slides for workshops
• Coordinate presentation development and editing
• Collaborate regularly with account, engagement and creative teams
• Audit industry publications and websites to identify innovative and novel communications and trends
• Contribute cases and learnings in weekly department staff meetings
• Collaborate with other disciplines and other precision teams proactively and respectfully
• Provide business development and pitch support, including setting up primary research and conducting desk research

Preferred Qualifications

• Strong communication skills (both written and oral)
• Collaboration
• Rigorous Analysis
• Problem Solving
• Simplification
• Story Telling
• Attention to Detail
• Ability to synthesize and simplify complex information and communicate it to a variety of internal and external audiences
• Flexible and collaborative approach to problem solving

Benefits

• Discretionary annual bonus
• Health insurance
• Retirement savings benefits
• Life insurance
• Disability benefits
• Parental leave
• Paid time off for sick leave and vacation