Branded Content Manager

Summary

Join Clearlink as their Branded Content Manager and bridge the gap between audience trust and advertiser goals. You will plan, create, and optimize branded content aligned with The Penny Hoarder's voice and values. This role demands a blend of storytelling, editorial expertise, marketing savvy, and data-driven decision-making. Collaborate with internal teams, clients, and partners to deliver successful campaigns. You will manage workflows, deadlines, and timelines for projects, ensuring timely completion of deliverables. The ideal candidate will also mentor and support the development of other content creators. This position offers a competitive compensation package and a variety of benefits.

Requirements

• 5+ years of professional experience in performance marketing, branded content, or digital media
• Proven expertise in storytelling and creating data-driven, audience-focused content
• Proficiency in Google Analytics or other analytics platforms to track and interpret content performance
• Strong editing and writing skills with working knowledge of AP style

Responsibilities

• Write, edit, and refine branded content, including articles, sponsored posts, newsletters, and social media copy, ensuring alignment with The Penny Hoarder’s brand voice and standards
• Collaborate with sales, marketing, and Monetize teams to develop creative concepts and strategies that drive campaign success
• Use performance metrics (e.g., engagement, click-through, and conversion rates) to analyze and optimize content, improving ROI and campaign outcomes
• Ensure all branded content meets strict compliance standards while working closely with clients and account managers to navigate complex requirements
• Build and maintain strong relationships with clients by incorporating feedback and delivering high-quality content that meets their objectives
• Manage workflows, deadlines, and timelines for branded content projects, ensuring all deliverables are completed on schedule
• Test and iterate new formats and approaches to branded content, incorporating audience insights, platform best practices, and creative ideas to improve engagement
• Support the development of performance marketing content creators, mentoring them to grow their skills and deliver high-quality work as the team expands

Preferred Qualifications

• Experience with paid media products
• Thrives in a fast-paced, collaborative environment with the ability to adapt quickly to changing priorities
• Proactive problem-solver who brings innovative solutions to challenges
• Strong communication and influencing skills to rally teams around ideas and strategies
• Demonstrates leadership by fostering a positive team culture and mentoring others
• Consistently meets or exceeds individual and team revenue, audience, and productivity goals
• Delivers high-quality content on time while effectively managing multiple projects
• Uses data insights to make informed decisions and improve campaign outcomes
• Provides actionable feedback, coaching, and direction to elevate team performance

Benefits

• We offer low-cost, competitive health coverage (domestic partners included!) with employer-paid counseling services
• Enjoy 401(k) matching after just two months of employment, with employer matching starting at ~3%
• Access an employer-paid spending account for physical, financial, and emotional wellbeing expenses
• We offer competitive time-off balances that accrue weekly, just like your paycheck. (Yes, we’re paid weekly too!)
• We provide 2 weeks of paid parental leave during the first year and up to 6 weeks after one year of employment
• Celebrate cultural diversity with additional flex holidays in addition to our company paid holidays
• Embrace the flexibility of working from home
• With onsite restaurants, a 7,000 sqft gym, pickleball & basketball courts, spin class/pilates room, bikes, massages, and so much more
• Ensure peace of mind with coverage that extends beyond the workplace with employer paid life insurance (including coverage for dependents and spouses)
• Join us in fostering connections, celebrating diversity, and providing a supportive community for all