Business Development Associate

Summary

The job is for a Business Development Associate (BDA) at Collage Group, located in Bethesda, Maryland. The position requires hybrid work with 2 days in-office per week and involves researching, developing strategies, and scheduling meetings to support sales targets. The ideal candidate has a Bachelor's Degree in Marketing, Market Research or Advertising and at least 6 months of proven experience as a BDA/BDR.

Requirements

• 6+ months of proven experience achieving targets as a BDA/BDR, or similar role in a B2B company
• Bachelor's Degree in Marketing, Market Research or Advertising preferred

Responsibilities

• Proactively research, prospect, source, and qualify potential new clients using the latest technology available
• Contact potential clients by phone, email, and social channels like LinkedIn to initiate conversation with prospective clients and schedule meetings
• Develop an understanding of our buyers and their business issues, challenges, and opportunities that lead to Collage solutions
• Share research insights and educate prospects on the value of Collage Group’s data/analytics platform and syndicated research
• Respond to ‘Inbound Marketing’ leads generated through Collage webinars, events and thought leadership marketing efforts
• Conduct strategic research on companies and industries for target prospects in your territory to drive more thoughtful outreach and sales conversations with prospects, leading to more scheduled meetings with higher-quality prospects
• Create personalized outbound and inbound messaging based on prospects’ business needs and areas of interest to continuously generate demand in your territory
• Utilize sales tools, including but not limited to Salesforce, LinkedIn Sales Navigator, SalesLoft, ZoomInfo, to research, track and engage prospects
• Track and report individual progress to weekly, monthly, and quarterly goals for initial meetings scheduled and opportunity pipeline sourced
• Communicate and collaborate with your Sales Director on a daily basis to develop campaigns, sales strategies, and tactics to achieve sales goals and business success
• Consistently meet or exceeded weekly and monthly goals for phone calls, outbound emails, and meetings scheduled