Business Development Lead

Summary

Join White Turtle Studios, a Trailer Park Group company, as a Business Development Lead in Mumbai. This role focuses on driving new business growth within the lifestyle, luxury, e-commerce, QSR, and beverage sectors in India. You will identify and secure new clients, develop and execute business growth strategies, craft compelling pitches, and build strong relationships with brand marketers. Success in this position requires a proven track record in acquiring and retaining high-value clients and meeting revenue targets. The ideal candidate will be a strategic thinker, storyteller, and relationship builder with a strong network in the target industries. The company offers a flexible work environment and professional development opportunities.

Requirements

• Experience & Network: 10+ years in business development/sales within an advertising, marketing, or branding agency focused on lifestyle, luxury, or beverages brands
• Industry Knowledge: Strong understanding of branding, storytelling, and campaign execution in the lifestyle and beverages industry
• Proven Track Record: Demonstrated success in acquiring and retaining high-value clients, meeting revenue targets, and negotiating large-scale deals
• Strategic Thinker & Storyteller: Ability to craft persuasive pitches, articulate brand vision, and translate creative solutions into business value
• Relationship Builder: Strong network with marketing heads, brand managers, and decision-makers in lifestyle and beverage brands
• Self-Starter: Entrepreneurial mindset with a passion for driving growth in a fast-paced agency environment
• Excellent Communication: Strong presentation and negotiation skills, with the ability to influence senior stakeholders

Responsibilities

• Identify, pursue, and secure new clients within the lifestyle, luxury, ecommerce, QSR, beverage, etc sectors
• Develop and execute a business growth strategy aligned with the agency’s expansion plans
• Craft compelling pitch presentations and lead end-to-end business negotiations
• Build and nurture senior-level relationships with brand marketers, decision-makers, and CMOs
• Understand client needs and provide tailored creative solutions that drive business impact
• Act as a strategic partner, ensuring long-term engagement and repeat business
• Stay updated on industry trends, competitor activities, and emerging marketing innovations
• Develop a strong value proposition for lifestyle and beverage brands, differentiating the agency’s creative offerings
• Represent the agency at industry events, trade shows, and networking forums to drive visibility
• Own and drive revenue targets, ensuring consistent pipeline growth and deal closures
• Collaborate with internal creative, strategy, and production teams to craft compelling business proposals
• Track, report, and optimize business development efforts to maximize impact

Benefits

• You have flexibility to work remotely or in the office. Work where you can do your best work
• From entry-level employees to senior leaders, we believe there’s always room to learn. We offer a best-in-class editor training program and opportunities to build new skills, develop as managers and leaders and connect and grow through mentorship. From on-the-job learning experiences to formal development programs, our staff have a variety of opportunities to continue to grow throughout their career