Business Development Manager

Summary

Join Sutherland, a digital transformation company, as a Business Development Manager to execute strategic lead generation initiatives and drive revenue growth.

Requirements

• Sales and Business Development Experience: Demonstrated 5+ years of experience in sales, business development, and digital transformation, field marketing
• Proven Collaborator: Experience partnering and integrating field marketing functions, vertical market strategies, and supporting teams
• Strategic Thinker: Ability to think strategically and develop comprehensive plans for lead generation aligned with organizational goals
• Results Orientation: A results-driven approach focused on exceeding lead generation targets and driving sustained profitable growth
• Effective Communication: Excellent verbal and written communication skills to articulate complex ideas and influence stakeholders at all levels
• Analytical Skills: Strong analytical abilities to interpret data, analyze trends, and derive actionable insights to optimize lead generation efforts
• Customer Focus: A customer-centric mindset with a deep understanding of customer needs, preferences, and behaviors to drive effective lead generation strategies
• Education: Bachelor's degree in business, marketing, sales, or related field required; advanced degrees or certifications are advantageous

Responsibilities

• Lead Generation Execution: Take ownership of executing lead generation campaigns across multiple channels such as email, SEM, phone outreach, events, and webinars, ensuring alignment with strategic objectives
• Customer Acquisition Optimization : Focus on optimizing customer acquisition processes and journeys to maximize lead conversion rates and improve the quality of generated leads
• Market Insight and Analysis: Conduct thorough market research and analysis to identify target markets, understand buyer behaviors, and adapt lead generation strategies accordingly
• Technology Utilization : Leverage marketing technology tools effectively to enhance campaign performance, automate processes where possible, and track key metrics to measure success
• Collaboration and Coordination: Collaborate closely with cross-functional teams including Industry Marketing, Sales Operations, and Product Management to align lead generation efforts with business goals and ensure consistency in messaging
• Performance Monitoring: Establish and monitor key performance indicators (KPIs) to evaluate the effectiveness of lead generation activities, providing regular insights and recommendations for optimization
• Continuous Learning and Adaptation: Stay updated with industry trends, best practices, and emerging technologies in lead generation and sales funnel optimization to continuously improve strategies and tactics
• Communication and Reporting : Effectively communicate campaign results, insights, and recommendations to stakeholders, presenting findings in clear, actionable reports to support decision-making
• Compliance and Risk Management : Ensure adherence to regulatory requirements and company policies in lead generation activities, identifying and mitigating risks that could impact campaign success
• Personal Development: Commit to ongoing professional development, enhancing skills in lead generation techniques, data analysis, and technology tools to maintain a high level of performance and contribute to team success