Business Development Representative

Summary

Join Lightcast as a Business Development Representative and play a key role in generating new business opportunities. You will act as the bridge between marketing and sales, managing inbound leads and contributing to outbound pipeline generation. Responsibilities include engaging prospects through various channels, guiding them through the sales funnel, building relationships, providing feedback on sales processes, tracking key metrics, and collaborating with cross-functional teams. The ideal candidate possesses exceptional communication and organizational skills and a willingness to learn and adapt in a fast-paced environment. A Bachelor's degree is preferred but not required. Lightcast offers a dynamic work environment at a category-defining tech company.

Requirements

• 0–1 years of professional experience in sales, marketing, business development, or a related field
• Exceptional communication, interpersonal, and organizational skills, with proven ability to write, speak, and listen effectively
• Willingness to take initiative and contribute to the ongoing development and optimization of the BDR function
• A self-starter with the ability to thrive in a fast-paced, hyper-growth environment
• Demonstrated ability to learn quickly, adapt to new challenges, and embrace a continuous improvement mindset

Responsibilities

• Drive interest in Lightcast products by engaging prospective customers through cold calling, emailing, and other outreach channels
• Follow up on inbound marketing leads, guiding them through the sales funnel and scheduling discovery calls with Account Executives
• Build relationships with prospects to uncover pain points, qualify their interest, and ensure a smooth handoff to the sales team
• Provide actionable feedback to enhance the effectiveness and efficiency of the BDR function and overall sales process
• Track and report on key metrics, successes, and insights from daily outbound activities
• Collaborate across teams to gather and share best practices for messaging and outreach

Preferred Qualifications

• Familiarity with tools such as Salesforce, HubSpot, ZoomInfo, Apollo, and other CRM or prospecting platforms
• Bachelor’s degree in Business, Marketing, Communications, or a related field