Business Development Specialist

Summary

Join The Harris Poll QuestBrand team as a Business Development Specialist! This role involves generating leads, executing marketing campaigns, and building client relationships. You will be responsible for creating and refining messaging, managing outreach efforts, and analyzing campaign performance. The ideal candidate is detail-oriented, possesses strong communication skills, and thrives in a fast-paced environment. This position offers the opportunity to contribute significantly to the growth of a dynamic company. The role requires experience in sales and marketing, specifically in lead generation and email marketing. Compensation is $55,000-$70,000 annually.

Requirements

• Be excited to drive lead generation and cold outreach efforts for a wide set of clients, both domestically and internationally
• Be extremely detail oriented. Understand the importance of immediacy and consistent follow up in sales
• Have experience in searching for and identifying the ideal company and gatekeepers for a product
• Have experience with email marketing, lead generation, and marketing automation
• Possess proven skills in creating messaging to target potential clients
• Understand the importance of immediacy and consistent follow up in connection with sales motions
• Have experience using a Sales Engagement Platform such as Outreach.io, SalesLoft, Seamless.ai, Gong, Hubspot, Sales Navigator or similar tools for outreach management
• Possess strong organizational, project management, and problem-solving skills
• Have the ability to multi-task in a deadline-driven atmosphere
• Possess excellent written communication, project management, and copywriting skills
• Possess interpersonal, leadership and influencing skills, ability to self-direct, work independently and collaborate effectively with a cross-functional team
• Demonstrate high levels of integrity, autonomy, and self-motivation
• Have 4-7 years’ experience in a Sales and Marketing department

Responsibilities

• Proactively lead effective client research and targeted outreach strategies to support the success of The Harris Poll QuestBrand
• Create and continuously hone messaging templates and campaign templates
• Generate and secure meetings with consistent outreach to potential clients through messaging, phone outreach, and through social media channels (i.e., LinkedIn, Twitter)
• Own end-to-end execution of email lifecycle marketing campaigns (copywriting; drip campaigns; segmentations; targeted emails; CRM integration; A/B testing; reporting)
• Develop client contact and segmentation lists
• Determine email campaign KPIs and analyze campaign performance to establish methods for future campaign improvements
• Collaboration with the Harris’ Marketing team to execute on various priorities relating to outreach and marketing campaigns (i.e., messaging, presentation decks, marketing collateral, etc.)
• Provide an excellent first impression of The Harris Poll and the QuestBrand brand platform by recognizing the need for urgency and consistent follow up
• Develop a solid understanding of The Harris Poll QuestBrand’s value proposition and be able to articulate such to potential clients

Preferred Qualifications

• Prefer an entrepreneurial environment and the ability to make impact in a growing organization
• Demonstrate resiliency within the growing and changing team
• Be excited at the prospect of helping to build a company and participate in a collaborative work community
• Possess proven execution and understanding of email campaign best practices (including segmentations, CRM management, mapping of customer journey, etc.)

Benefits

$55,000 - $70,000 a year