Binance is hiring a
Business Growth Specialist in Taiwan

Summary

Binance is seeking a growth professional with experience in digital marketing and the crypto industry to research new business opportunities, identify growth channels, and coordinate cross-functional teams to execute growth initiatives. The ideal candidate should have a Bachelor's degree, 3 years of experience in growth hacking or digital marketing, at least 2 years of experience in the crypto industry, strong analytical skills, excellent communication and collaboration skills, and the ability to thrive in a fast-paced environment.

Requirements

• Bachelor's degree in Marketing, Business, Computer Science, or related field
• 3 years of experience in growth hacking or digital marketing, preferably in IT companies
• At least 2 years of experience in the crypto industry, preferable in a growth or product role
• Strong analytical skills and proficiency in data analysis and tracking tools is highly preferred
• Excellent communication and collaboration skills
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities

Responsibilities

• Research and identify new business opportunities to grow user base, capture new user segments, and increase revenue channels
• Identify and leverage growth channels, including but not limited to referral, content marketing, social media, email marketing, and partnerships
• Be the product owner, able to coordinate with cross-functional teams (Product, Data, Marketing, Country Teams) to execute business strategy and rollout new growth initiatives
• Proactively monitor and analyze key metrics to track the effectiveness of growth initiatives and identify areas for improvement
• Develop market-fit and innovative trading, execution and analytics strategies to broaden product and growth offerings to improve retail conversion
• Stay updated on emerging trends, competitor landscape, community feedback and best practices in exchange products, growth hacking and digital marketing

Preferred Qualifications

• Background and knowledge of crypto or finance is preferred
• Bilingual written/spoken English and Chinese is preferred to ensure smooth communication with internal stakeholders in the region

Benefits

• Be a part of the world’s leading blockchain ecosystem that continues to grow and offers excellent career development opportunities
• Work alongside diverse, world-class talent in an environment where learning and growth opportunities are endless
• Tackle fast-paced, challenging and unique projects
• Work in a truly global organization, with international teams and a flat organizational structure
• Competitive salary and benefits
• Flexible working hours, remote-first, and casual work attire