Campaign Manager

Summary

Join Virtuous, a company dedicated to helping nonprofits, as their experienced and dynamic Campaign Manager. You will be a strategic thinker and execution powerhouse, managing and executing campaigns to generate demand, build brand awareness, and nurture prospects and customers. This role requires a detail-oriented, data-driven individual passionate about growing generosity within the nonprofit sector. You will collaborate with cross-functional teams, manage landing pages and email campaigns, create engaging content, and analyze campaign performance. The ideal candidate possesses strong analytical, project management, and communication skills, along with experience in campaign management and marketing tools. Virtuous offers competitive pay, benefits, and a supportive work environment.

Requirements

• 3+ years of experience in campaign management, demand generation, or a related role, preferably within a B2B SaaS or nonprofit-focused environment
• Proven ability to execute end-to-end campaigns across various marketing channels
• Experience creating and managing landing pages using tools like HubSpot, Marketo, or similar
• Expertise in creating content that resonates with nonprofit professionals
• Strong analytical skills and familiarity with reporting tools like Google Analytics, Tableau, or HubSpot
• Excellent project management skills with the ability to meet deadlines and manage multiple priorities
• Strong copywriting and communication skills
• Detail-oriented with a commitment to quality and accuracy
• Basic design skills
• Team player with excellent collaboration skills
• Data-driven mindset with a passion for continuous improvement

Responsibilities

• Plan, manage, and execute multi-channel marketing campaigns that align with company goals and drive demand generation within the nonprofit sector
• Collaborate with cross-functional teams, including content, product marketing, sales, and external partners, to ensure campaigns are well-integrated and effective
• Research nonprofit audiences and use data and insights to segment audiences and tailor campaign messaging for maximum impact
• Monitor and optimize campaign performance to achieve KPIs, including lead generation, conversion rates, and ROI
• Design and manage landing pages for campaigns, ensuring they are optimized for lead generation and conversion
• Create compelling email campaigns, including workflows and automated sequences, to nurture leads and engage nonprofit organizations
• Incorporate partner collaboration into campaign strategies to amplify reach and impact
• Plan, promote, and execute webinars tailored to nonprofit professionals, managing logistics, attendee communication, and post-webinar follow-ups for a seamless experience
• Develop and contribute to engaging content across blogs, social media, and email copy, ensuring alignment with brand messaging and nonprofit sector needs
• Collaborate with subject matter experts, partners, and internal teams to create content that addresses key nonprofit challenges, trends, and opportunities
• Analyze performance across webinars and content channels to apply insights that optimize engagement, reach, and impact
• Track, analyze, and report on campaign performance, providing actionable insights for optimization
• Use marketing analytics tools to measure the success of campaigns and refine strategies

Preferred Qualifications

Experience with CRM systems like Virtuous is a plus

Benefits

• Market competitive pay leveraging Carta data
• Employee recognition through Bonusly (birthdays, anniversaries, achievements, etc.)
• 401(k) retirement plan with company matching- 50% match up to 6% of compensation after 90 days
• We value our employee’s work-life balance and encourage taking advantage of Unlimited PTO
• Supportive time off including paid volunteer days and company holidays
• Employer-contributed healthcare benefits, encompassing medical, dental, and vision coverage, with plans available for dependents and choices for Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA)
• 12 weeks primary parent leave, 4 weeks secondary parent leave - full pay (adoption as well)
• We pride ourselves on Community and host exciting company outings and events