Growth Campaign Manager

Summary

Join M-KOPA as a Growth Campaign Manager for Digital Financial Services and play a crucial role in developing and executing growth campaigns focused on maximizing customer retention and optimizing customer journeys. You will collaborate with cross-functional teams to drive impactful campaigns enhancing customer experience and loyalty. This role offers significant customer and business impact within a small team driving the growth of M-KOPA’s Digital Financial Services products. You will work cross-functionally with various teams across multiple countries. This is a fully remote role with travel across different markets and operating within specific time zones. M-KOPA offers diverse development programs, coaching, family-friendly policies, and prioritizes well-being and flexibility.

Requirements

• 3+ years working in relevant roles
• Proven experience in developing and executing growth campaigns
• Proficiency in A/B testing methodologies and campaign optimization techniques
• Familiarity with marketing automation platforms and customer segmentation strategies
• Be extremely results-focused and a self-starter, with excellent decision-making and problem-solving skills
• A proactive and creative mindset to explore new approaches
• Ability to work with diverse, distributed teams across multiple countries
• Strong interpersonal, communication, and collaboration skills
• If based in Kenya, fluency in Kiswahili is required; if based in Nigeria, fluency in Pidgin and preferably at least 1 local language is required

Responsibilities

• Develop and execute growth campaigns. Create and manage weekly growth campaigns
• Identify key customer segments and tailor campaigns to suit them
• Utilize various marketing channels, including SMS, in-app notifications, and social media to execute campaigns
• Conduct A/B testing. Plan and conduct A/B tests to optimize campaign performance and identify areas for improvement
• Analyze and interpret test results to make data-driven decisions and iterate on campaign strategies
• Track and analyze campaign results. Define the core campaign metrics needed to achieve growth objectives and KPIs
• Monitor and measure the effectiveness of growth campaigns against those metrics
• Prepare and present campaign performance reports to stakeholders, providing actionable insights
• Optimize customer journeys. Utilize customer data and insights to identify pain points and opportunities in the customer journey
• Propose and implement improvements to existing customer journeys to improve conversion rates
• Collaborate with cross-functional teams. Work closely with the marketing, product, commercial, customer care, and data analytics teams to align campaign strategies with broader business objectives
• Leverage customer feedback and data to improve overall conversion rates

Preferred Qualifications

Experience in B2C companies

Benefits

• Diverse development programs
• Coaching partnerships
• On-the-job training
• Family-friendly policies
• Prioritization of well-being
• Flexibility
• Fully remote role