Campaign Operations Specialist

Summary

Join LastPass as a Campaign Operations Specialist and support the execution of integrated marketing campaigns across the entire funnel. Collaborate with various marketing teams to generate new leads, nurture prospects, and optimize user experience. Leverage data-driven insights and marketing automation tools to build effective campaigns that drive engagement and improve conversion rates. This role involves ongoing campaign management, user communication coordination, and data analysis to provide actionable insights. The position is remote, preferably aligning with EST hours. LastPass offers a competitive compensation and benefits package.

Requirements

• Experience in working in marketing operations, marketing automation, growth marketing, or lifecycle marketing
• Hands-on experience with MarTech tools, Maketo and Pendo experience preferred. Others include Pathfactory, Goldcast, Wistia
• Understanding of CRM best practices, principles, strategies, and standard methodologies
• Strong analytical skills, proficient in data analysis and reporting, with an ability to extract actionable insights for your campaigns and to share with the team
• Strong communication and collaborative skills
• Strong organizational abilities, and attention to detail
• Excellent project management skills, with an ability to prioritize and multitask in a rapidly changing environment

Responsibilities

• Ongoing campaign management: set-up, manage, and monitor ongoing campaigns within Marketo, including audience segmentation, email creation, in-product message creation, and data management. Report on performance on a weekly basis, using data to make decisions to optimize the experience for users. Ensure consistent experience across channels and email for optimal user experience
• User communication: Work with cross-functional teams to coordinate and execute the end-to-end process of webinar set-up to drive engagement through strong registration and attendance rates. Optimize operational set-up for seamless management and user experience
• Data analysis and reporting: analyze ad-hoc and ongoing campaign performance and provide actionable insights to optimize marketing campaigns and improve conversion rates. Monitor and report on key performance indicators (KPIs) related to email performance

Preferred Qualifications

Familiarity with HTML/CSS and basic web development concepts is a plus

Benefits

• Competitive compensation
• Flexible Paid Time Off policies , including but not limited to: Quarterly Self-Care Days (4 extra paid days off annually) and Volunteer Days
• Generous parental leave
• Comprehensive health coverage , including dependents
• Home office setup support
• LastPass Families free account for up to 5 members
• Continuous learning and development opportunities , including an annual learning stipend to invest in your growth
• Peer-to-peer recognition through Motivosity
• Employee Assistance Program for well-being support
• Remote work stipend to support your home office needs
• Short-Term or Remote-Centric Work Arrangements for added flexibility