Campaign Specialist

Summary

Join Cordial as a Campaign Specialist and drive success for our clients by executing end-to-end campaign production, including coding personalized emails, building target audiences, running tests, and building automations. You will collaborate with marketing stakeholders and end-users to deploy multi-channel campaigns across email, text, and app-based channels. This remote position, based on US-West Coast hours, requires a minimum of 3 years of experience in email and digital operations. You will be responsible for maintaining rigorous QA standards, ensuring campaigns adhere to industry best practices, and collaborating with client teams. The role involves monitoring technical issues and managing client expectations to ensure timely delivery of campaigns. Cordial offers a competitive compensation package including equity, bonus, and a robust benefits plan.

Requirements

• You have a minimum of 3 years in email and digital operations with hands-on production experience including HTML development, automated customer journeys, A/B testing, and audience queries
• You have some expertise in email best practices, such as design and coding for mobile vs. desktop, dark mode, and accessibility
• You have basic experience with design and editing tools like Figma, Photoshop, etc
• You have experience with project & work management tools, e.g. Monday, Asana, JIRA
• You have some expertise in customer databases or marketing platforms (ESP, CDP, CRM)
• You have some knowledge of current regulations and compliance around communications and privacy (CAN-SPAM, CCPA, CASL, GDPR, TCPA)
• You have superior attention to detail with strong project management and organizational skills, allowing you to work well both independently and as part of a team
• You bring a positive, customer-centric attitude with high emotional intelligence (EQ) and impeccable communication skills
• You have a strong bias toward collaboration and an ability to work effectively in a cross-functional and geographically dispersed team
• You are willing to ask questions, and be naturally curious both in your role and also for your own professional development

Responsibilities

• Execute end-to-end campaign production, including: Coding dynamic, personalized emails in HTML/CSS based on client designs
• Developing and maintaining reusable templates and blocks
• Building targeting segmentation and client data queries
• Optimization and management of media assets in the Cordial system
• Testing, debugging, and proofing with stakeholders
• Deployment and scheduling
• Maintain rigorous QA and troubleshooting standards using tools like EmailOnAcid & Litmus
• Ensure campaigns adhere to industry best practices for design, compliance, and performance
• Build cross-channel message orchestrations in Cordial and make periodic updates to creative and content within transactional and automated emails (as requested)
• Collaborate with client creative teams, managers, and stakeholders for the creation and management of campaign content
• Champion efficient and reliable processes and communication to maximize the impact and experience for clients from brief through proofing and approval
• Monitor technical issues relating to email delivery and marketing automation and escalate as necessary
• Maintain client request workflow and manage expectations to ensure consistent and timely delivery of client campaigns in accordance with SLAs

Preferred Qualifications

• Experience using Cordial is a plus
• Experience with SaaS and/or rapidly growing startups is a plus

Benefits

• $66,000.00-$75,000.00 annually
• The compensation range may be adjusted based on experience and location
• In combination with base salary, Cordial's compensation package includes equity and bonus, a robust benefit plan (medical/dental/vision/life), 401k match, flexible time off
• Additionally, we offer perks such as childcare and continued education yearly reimbursements