Canada Growth Manager

Summary

Join LemFi, a Series A fintech company, and help shape the future of financial services for immigrants globally. As a key member of our team, you will play a crucial role in acquiring and engaging users, developing strategic partnerships, and conducting market research. This position requires a proven track record in launching new products into new markets, experience in events marketing and partnership development, and a strong understanding of African communities in Canada. You will be responsible for developing and executing user acquisition strategies, leading community engagement initiatives, and building partnerships to drive user growth. Success in this role demands entrepreneurial spirit, ambition, strong analytical and communication skills, and the ability to work independently in a remote setting.

Requirements

• At least 5 years of work experience, working in fast-paced environments
• Good analytical skills
• Strong understanding of African communities in Canada
• Excellent communication and interpersonal skills
• Ability to think creatively and strategically to solve problems and drive growth
• Self-motivated, proactive, and able to work independently in a remote setting

Responsibilities

• Develop and execute comprehensive user acquisition strategies tailored to assigned markets
• Utilise and efficiently manage a mix of online and offline channels, including social media, community events, partnerships, and digital marketing campaigns to attract new users
• Monitor and analyse the performance of acquisition campaigns, making data-driven adjustments to optimise results
• Lead community-focused actions to build and nurture a strong and engaged user base
• Organise and participate in local events, meetups, and forums to promote Lemfi and educate potential users about our services
• Create and manage relationships with different types of community partners
• Identify and establish partnerships with relevant businesses and organisations to drive user growth
• Negotiate and manage partnerships to ensure mutual benefits and successful collaborations
• Conduct market research to understand the needs, preferences, and behaviours of the communities we serve
• Provide insights and feedback to the product and marketing teams to refine Lemfi’s offerings and messaging
• Serve as a the advocate and voice of the user internally
• Act as a brand ambassador for Lemfi, representing the company with professionalism and enthusiasm
• Promote LemFi’s mission, values, and services through various communication channels

Preferred Qualifications

A sales, growth and/or marketing experience