CDP Manager

Summary

Join a dynamic team at Health & Happiness (H&H) as CDP Manager and play a pivotal role in managing and optimizing customer data platform to drive personalized marketing, enhance customer experiences, and support data-driven decision-making processes.

Requirements

• 5+ years of experience managing customer data platforms and driving data-driven marketing strategies
• Proficiency in CDP tools and technologies
• Experience with data visualization tools such as Tableau & Power BI
• In-depth understanding of data privacy regulations (e.g., GDPR, CCPA) and best practices in data governance. Familiarity with digital marketing principles and customer lifecycle management
• Familiarity with APIs, data warehousing solutions, and ETL processes
• Proficiency in SQL, data modeling, and data governance practices

Responsibilities

• Oversee the installation, configuration, and maintenance of the CDP ensuring seamless integration with other marketing and data systems
• Integrate data from multiple sources into the CDP, ensuring data consistency and integrity
• Develop and execute a comprehensive data strategy to leverage customer data for personalized marketing and improved customer experiences
• Analyze customer data to drive actionable insights and identify opportunities for enhancing customer engagement and loyalty. Present findings and recommendations to senior management
• Create and manage customer segments based on behavior, demographics, and other relevant data points
• Develop personalized marketing campaigns to drive engagement and conversion
• Collaborate with CRM, Paid Media, and Website CRO teams to lead personalization and implementing multiple CDP projects
• Implement and maintain data governance policies and practices to ensure compliance with data privacy regulations and company standards. Monitor data quality and address any issues promptly
• Develop and maintain dashboards and reports to track key performance indicators (KPIs) related to customer data and campaign performance. Provide regular updates to stakeholders