Email Operations Manager

Summary

Join Eight Sleep, a sleep fitness company, as their Email Operations Manager and own the operational backbone of their lifecycle marketing efforts. You will manage end-to-end execution of marketing campaigns and automated flows, build and maintain reporting frameworks, oversee the lifecycle marketing tech stack, and identify inefficiencies to improve campaign performance and team efficiency. This role requires 2+ years of hands-on experience building emails in Klaviyo, experience with email testing platforms, and knowledge of HTML, CSS, and adaptable email frameworks. You will collaborate across marketing, creative, and technical teams, demonstrating excellent project management skills and attention to detail. The ideal candidate will also have familiarity with customer data platforms (CDPs) and experience with BI/reporting tools.

Requirements

• 2+ years of hands-on experience building emails in Klaviyo
• Experience in Litmus, Email on Acid or similar testing platforms
• Knowledge of HTML, CSS and adaptable email frameworks
• Understanding of CRM segmentation, personalization and A/B testing
• Proven track record of managing email/lifecycle marketing operations
• Excellent project management skills and attention to detail
• Ability to collaborate across marketing, creative, and technical teams
• Strong organizational skills and ability to manage multiple projects simultaneously

Responsibilities

• Manage end-to-end execution of marketing campaigns and automated flows, ensuring on-time delivery and quality
• Lead training for contractors/freelancers assisting with execution
• Build and maintain reporting frameworks, partner with analytics teams to create automated dashboards, and surface actionable insights to stakeholders
• Oversee our lifecycle marketing tech stack, identify and integrate new tools (including a CDP), and maintain vendor relationships
• Identify inefficiencies, standardize workflows, and implement best practices to improve campaign performance and team efficiency
• Build and manage campaign and automated flow implementation from brief to launch
• QA and test emails across devices, browsers and clients to ensure compatibility and deliverability
• Maintain list hygiene by removing invalid contacts, suppressing over-mailed groups, and identifying opportunities for growth
• Ensure adherence to email marketing legal standards such as CAN-SPAM and GDPR
• Build reporting systems to track campaign performance and customer engagement
• Partner with analytics/data teams to develop automated dashboards (Looker, etc.)
• Oversee lifecycle marketing tools, ensuring full integration and optimization
• Evaluate and recommend new technologies to improve efficiency and results
• Document processes and implement operational best practices

Preferred Qualifications

• Familiarity with customer data platforms (CDPs)
• Previous experience in DTC or consumer hardware brands
• Experience in BI/reporting tools (Looker, etc.)