Channel Marketing Associate

Summary

Join Vistar Media, a global ad tech company and the world's largest digital out-of-home (DOOH) advertising marketplace, as their Channel Marketing Associate. You will be responsible for defining and implementing cross-channel marketing campaigns, launching initiatives to drive adoption of key capabilities, and planning events for channel partners. This role requires collaboration with various teams and a strong understanding of digital marketing. The ideal candidate will have 1-3 years of marketing experience, preferably in ad tech or programmatic media, and a bachelor's degree in a related field. Vistar offers a flexible, fun start-up environment with comprehensive benefits, including health insurance, 401k matching, unlimited PTO, and a hybrid work environment.

Requirements

• Bachelor’s degree from a 4-year college or university in marketing, advertising, communications, business administration, or a related field
• 1-3 years of marketing experience
• Demonstrated success in executing go-to-market strategies, achieving product adoption, and driving customer engagement
• Proven ability to work cross-functionally with product, marketing, sales and customer education teams
• Strong understanding of digital marketing tools and trends
• Experience in building and implementing processes that improve team efficiency and drive business outcomes

Responsibilities

• Define and implement cross-channel marketing campaigns to support business and marketing objectives; develop supporting assets for various channels including email, website, paid advertising and social media
• Launch dedicated initiatives to drive adoption of key capabilities through targeted messaging, content and client engagement tactics (email, webinars, etc.)
• Plan, maintain, and execute dedicated events calendar for channel partner marketing
• Work with regional leadership & sales to develop positioning that matches market conditions and client priorities
• Build and maintain all collateral and content for MSP-specific marketing initiatives, including pitch decks, channel partnership support, education materials, case studies, blog posts and more
• Stay informed about the digital trends, Vistar product updates and our channel partner’s products, services and companies; analyze market trends and customer insights to identify new opportunities

Preferred Qualifications

Specific experience in ad tech or programmatic media

Benefits

• Flexible, fun start-up environment and culture
• An approachable and accessible C-Suite
• Comprehensive health benefits
• 401k + match
• Quarterly lifestyle stipend
• Unlimited PTO and summer Fridays
• Company-wide and team specific entertainment budgets for both in-person and virtual team building
• A flexible hybrid work environment, with a fully stocked kitchen, weekly catered lunches, and casual attire while in office (fully remote is an option for some roles)
• Biweekly expensed lunch perk for fully remote employees
• Sponsored volunteer events and Vistar Gives Back program
• An awesome and supportive bunch of people to work with and learn from