Senior Associate, Marketing Analytics And Insights

Summary

Join Nutrafol as a Senior Associate, Marketing Analytics & Insights! This role supports the Senior Manager in ensuring successful advertising initiatives. You will collaborate with cross-functional teams, develop detailed campaign tracking specifications, conduct QA and validation, troubleshoot reporting issues, and create performance dashboards. The ideal candidate is passionate about data, possesses strong analytical and problem-solving skills, and has 4+ years of experience in digital advertising analytics. This fully remote position offers a competitive salary, comprehensive benefits, and opportunities for professional development.

Requirements

• Bachelor's degree in marketing, analytics or similar discipline
• 4+ years of experience in digital advertising & marketing analytics tracking, implementation, and reporting
• Strong analytical, quantitative and problem-solving skills
• A strong understanding of differences between campaign KPIs, marketing channel KPIs, and attribution methodologies
• Experience implementing cross-channel campaign naming conventions, utm parameters, media channel tracking pixels and conversion events
• Fluent in discussing key marketing KPIs (CPA/CAC, CPM, CPC, CTR, etc)
• Excellent organization skills, project and time management, communication, and presentation skills with proven attention to detail
• Comfortable with Tableau or other similar data visualization software
• Experience with Web Analytics packages (ie Google Analytics, Adobe Analytics) and marketing platforms (ie TradeDesk, Google CM360, Facebook Ads Manger)
• Excellent interpersonal and communication skills
• Ability to work collaboratively in a team environment
• Highly organized with strong attention to detail
• Ability to learn new technologies and data analysis techniques quickly

Responsibilities

• Collaborate with cross-functional teams to ensure a clear understanding of project goals and cross-channel media measurement needs
• Proactively identify measurement, reporting and process gaps and opportunities for marketing and analytics teams to use data effectively
• Develop detailed campaign and marketing channel KPI tracking and data mapping specifications for media delivery and engagement activities, collaborating with the marketing channel leads, tech team and external analytics partners as needed
• Guide the data collection and transformation of data from ad platforms into master data warehouse for usage by multiple internal stakeholders, to include defining data capture methodology and devising detailed definitions of metrics and calculations for end users
• Conduct QA and post-launch validation of tracking, ensuring alignment with specifications and data flows for accurate, reliable and consistent data capture
• Act as the primary point of contact for troubleshooting, tracking and reporting issues, identifying and documenting problems, offering solutions, and coordinating with Senior Manager and cross-functional teams for timely resolution
• Guide the development of marketing channel and campaign performance dashboards and visualizations, supporting marketing with timely views into the impact and performance of marketing initiatives
• Run ad hoc reports from ad platforms, data visualization tools or data warehouse as needed, providing analysis and actionable recommendations
• Monitor marketing and advertising performance regularly, providing trend analyses, deviation deep dives, insights and recommendations for efficiencies and future campaigns
• Create and present sophisticated analysis to marketing channel leads that brings insightful and measurable evaluation of data and storytelling
• Aid in data collection that will be utilized in media mix modeling and multi-touch attribution
• Support marketing in quantifying media planning scenarios leveraging media planning tools founded on media mix modeling
• Support marketing in quantifying media performance effectiveness leveraging multi-touch attribution data, reporting and analysis

Preferred Qualifications

• Digital Advertising Agency experience preferred, having implemented tracking for and analyzed channels such as Display, Social, Video, Paid Search, Influencer, Audio, TV, etc
• Experience working in/for a DTC eCommerce company is a plus
• Ability to query databases using SQL is a plus

Benefits

• Fully remote work experience
• Comprehensive medical, dental, and vision package, including FSA program
• 401K with 50% match
• Quarterly Bonus Program
• Flexible PTO
• Two company-wide wellness breaks every day
• Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
• Monthly wellness stipend
• Monthly internet stipend
• Monthly cell phone stipend
• Annual learning & development stipend
• Wellness Program, including virtual Wellness Sessions & No-Meeting Wednesdays
• Free meditation app membership (Headspace)
• Free Nutrafol subscription
• Pet insurance and benefit programs