Product Marketing Associate

Summary

Join Collectors, a leading innovator in collectible technology, as a Product Marketing Associate! Support the development and execution of marketing strategies for PSA Vault & Marketplace services and the PSA mobile app. This role involves collaborating with cross-functional teams, conducting market research, analyzing KPIs, and contributing to content creation. You will report to the Senior Manager of Mobile Brand & Product Marketing and work primarily from our Santa Ana office, with remote or hybrid options considered. The ideal candidate possesses a bachelor's degree, 1-3 years of relevant experience, strong communication skills, and a passion for the collectibles industry. Collectors offers a competitive salary and benefits package.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 1-3 years of experience in product marketing, digital marketing, or related fields
• Strong written and verbal communication skills with the ability to craft compelling messaging
• Analytical mindset with experience using Google Analytics, Excel, or other data tools to track performance and gain insights
• Familiarity with digital marketing channels, including email marketing, paid media, and social media
• Detail-oriented and highly organized, with strong project management skills and the ability to manage multiple initiatives simultaneously
• Comfortable working in a fast-paced, collaborative environment and eager to take on new challenges
• Must have an understanding of the trading card and collectibles space

Responsibilities

• Assist in the development and execution of go-to-market (GTM) strategies for new features and services within PSA Vault & Marketplace and the PSA mobile app
• Support marketing campaigns, including email, paid media, social media, content marketing, and influencer marketing efforts
• Work with our Research team to conduct market research, competitive analysis, and user research to inform product positioning, messaging, and value propositions
• Help track and analyze key performance indicators (KPIs) to measure marketing effectiveness and provide recommendations for optimization
• Collaborate with cross-functional teams including Product, Creative, Marketing, and Analytics to ensure marketing efforts are aligned with business goals
• Contribute to copywriting and content development for various marketing assets such as landing pages, email campaigns, and in-app messaging
• Support event and campaign planning, including coordination with external partners, influencers, and community engagement efforts
• Lead by example and be a champion of all company policies, including safety, attendance & security
• Safely handle and account for valuable merchandise, ensuring its security and proper handling throughout all process stages

Preferred Qualifications

• Passion for the hobby is a huge plus!
• Eager to Learn: You have a growth mindset and a willingness to develop new skills, continuously seeking opportunities to expand your knowledge and improve your marketing expertise
• Customer-Centric: You always think of the customer first and make sure to never lose sight of that

Benefits

• Health Insurance: All full-time employees are eligible to enroll in Medical, Dental, and Vision
• Additional Benefits: Full-time employees are eligible for fertility, commuter, and educational assistance benefits
• 401(K) Matching Plan: We are proud to offer a competitive 401k matching plan to our employees to support their future financial goals
• Vacation: All salaried employees are eligible for flexible time-off
• Holiday Pay: All regular, full-time employees are eligible for ten company paid holidays
• Employee Discounts: Employees receive discounts on select grading services for approved submissions
• Flexible Hours: Many of our teams offer flexible schedules with varying shifts and will work with you to accommodate your needs
• Fun Working Environment: Our team members are invited to participate in celebrations, holiday events, and team building activities