Marketing Associate

Summary

Join Coast, a rapidly growing C&I solar energy firm, as their Marketing Associate! In this high-impact role, you will develop and execute the company's marketing and branding strategy, creating compelling marketing collateral and managing third-party vendors. You'll oversee Coast's digital presence, drive thought leadership initiatives, and support business development efforts through targeted campaigns and event planning. This position offers significant ownership and collaboration with C-level executives, contributing to a company making a real difference in renewable energy. Coast provides a competitive salary, bonus structure, and excellent benefits, including comprehensive health insurance, generous PTO, parental leave, and flexible remote work options.

Requirements

• 3+ years of marketing experience in commercial solar, energy storage, or commercial real estate
• Experience creating marketing collateral (e.g., PowerPoint decks, one-pagers, website refreshes)
• Proficiency in Canva, PowerPoint, and other creative tools (basic Adobe Suite knowledge is a plus)
• Experience managing third-party vendors for branding, design, and website development
• Understanding of LinkedIn thought leadership, SEO, and conference marketing strategies
• Strong project management skills—ability to juggle multiple priorities and execute a strategic vision
• Highly detail-oriented and organized individual
• Innovative and organized self-starter with the ability to work autonomously
• Energetic and driven personality who thrives in a high-paced, dynamic, small-company environment

Responsibilities

• Develop and execute a marketing and branding strategy in collaboration with Coast’s leadership team that increases Coast’s presence in the commercial real estate and solar industries
• Drive marketing collateral development and identify key brand positioning opportunities
• Oversee the creation of consistent brand standards, including project photography and marketing materials
• Manage third-party creative teams to execute design and branding initiatives
• Manage SEO, SEM, and lead generation strategies as part of Coast’s digital marketing efforts
• Create marketing collateral such as one-pagers, presentations, white papers, and website content to support business development efforts
• Lead thought leadership initiatives through channels like LinkedIn, Globe St. and self-published white papers to establish Coast as a leader in the industry
• Overhaul Coast’s website, managing the redesign process with external partners
• Develop and execute a business development event strategy, including industry conferences, networking events, and Coast-hosted happy hours
• Ensure Coast’s presence at conferences is impactful, with strong pre- and post-event marketing efforts
• Work closely with Coast’s Origination Team to support marketing initiatives and business development
• Coordinate with Coast’s Operations Team to oversee field marketing efforts such as project photo and drone shoots

Benefits

• Competitive salary + annual performance bonus
• 401(k) with a 4% company match
• Comprehensive health, dental, and vision insurance
• Generous paid time off (PTO) and company holidays
• Up to 14 weeks fully paid Parental Leave
• Flexible remote work options
• Professional development and growth opportunities