Workleap is hiring a
Channel Marketing Manager

Summary

The job is for a Channel Marketing Manager at Workleap, responsible for developing marketing strategies, managing partner portals, creating enablement campaigns, and more. The role requires a Bachelor's degree in Marketing or related field, 3+ years of experience in channel marketing roles within the SaaS or IT industry, and proficiency in various marketing tools.

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field
• 3+ years of proven track record of success in channel marketing roles within the SaaS or IT industry
• Strong understanding of channel dynamics and partner ecosystem management
• Exceptional communication, presentation, and interpersonal skills
• Ability to collaborate effectively with cross-functional teams and external partners
• Strategic thinker with a data-driven approach to decision-making
• Proficiency in marketing automation platforms, CRM systems, PRM systems, Nearbound platforms, referral software and analytics tools

Responsibilities

• Develop marketing strategies around channel including personas, segmentation and overall marketing strategies
• Maintain and curate assets built specifically for partners. Monitor utilization and report on key metrics and performance
• Own key assets including newsletters and other informational assets to keep key channel segments informed and aware of new products and features
• Create and deliver impactful marketing collateral, sales tools, and training programs to enable partners to effectively promote and sell our products
• Collaborate with partners to develop joint marketing campaigns, including webinars, events, email campaigns, and co-branded content, to generate leads and drive pipeline growth
• Track and analyze channel marketing performance metrics, including pipeline, conversion rates, and partner satisfaction, and leverage insights to refine strategies and tactics
• Cultivate strong relationships with key partners, including distributors, resellers, alliances and technology partners, to drive mutual success and foster a collaborative ecosystem
• Manage channel marketing budgets effectively, ensuring optimal allocation of resources to drive maximum ROI
• Own key launch strategies to grow channel partner knowledge, understanding and awareness of new features
• Work closely with the Channel management team to understand critical business needs and devise solutions to drive channel growth
• Collaborate with the PMM team to understand key upcoming product launches. Align on what to prioritize
• Gain insight from the sales enablement team on how to improve training content
• Work with partners and agencies to drive pipeline growth

Preferred Qualifications

• Creative problem solver with a passion for innovation and continuous improvement
• Bonus points: experience with affiliate partnerships

Benefits

• Work in an environment that adapts to your daily life and needs
• Collaborate with a diverse team including Product Marketing Managers, Customer Marketing, Director of Partnerships and Alliances, and their teams