Hubspot Marketing Specialist

Summary

Join our team as a HubSpot Marketing Specialist and lead digital campaigns targeting sales professionals interested in purchasing a recruiting franchise. You will leverage HubSpot's marketing tools to plan and execute lead generation campaigns, build and manage paid media campaigns, and create persona-driven funnels. Responsibilities include developing and iterating video ads, writing compelling marketing copy, and monitoring campaign performance. You will need 3+ years of hands-on HubSpot experience, a proven track record of running paid media campaigns, and experience marketing franchise opportunities or high-ticket services. Excellent writing skills and a strong understanding of digital sales funnels are essential. This is a full-time remote position for PH or a contract position for LATAM.

Requirements

• 3+ years of hands-on experience with HubSpot Marketing Hub (Professional or Enterprise level)
• Proven track record running paid media campaigns inside HubSpot, including audience segmentation, budget management, and ROI tracking
• Experience marketing franchise opportunities, business ownership offers, or B2C high-ticket services
• Strong understanding of digital sales funnels, lifecycle stages, and lead scoring
• Demonstrated ability to script and execute video ad campaigns, including YouTube or Meta placements
• Excellent writing skills – ability to convey persuasive messaging to a professional audience

Responsibilities

• Plan and execute lead generation campaigns using HubSpot's marketing tools (Email, Forms, CTAs, Workflows, and Landing Pages)
• Build and manage HubSpot paid media campaigns (Google Ads, LinkedIn, Facebook/Meta) from within the platform
• Create persona-driven funnels focused on converting sales professionals into qualified franchise leads
• Develop and iterate video ads, with scripting input, production coordination, and performance tracking
• Write, edit, and optimize compelling marketing copy for emails, landing pages, blog posts, and ad creatives aligned to the franchise opportunity
• Repurpose content across different platforms, including short-form video, webinars, and downloadable guides
• Collaborate with designers and video editors to ensure brand consistency
• Monitor campaign performance across all channels using HubSpot dashboards
• Provide weekly and monthly reports with actionable insights for lead quality, ad performance, and funnel conversions
• Conduct A/B testing to optimize content, headlines, ad targeting, and landing page layouts

Preferred Qualifications

• HubSpot Certifications (Inbound Marketing, Email Marketing, Paid Media Strategy)
• Experience working in a recruiting, staffing, or franchise sales environment
• Familiarity with tools like Canva, Adobe Creative Suite, or video editing platforms
• Strong project management skills using tools like Trello, ClickUp, or Monday.com