Channel Partner Marketing Manager

Summary

Join iManage as a Channel Partner Marketing Manager and drive organizational growth through strategic partnerships and alliances. Develop and execute marketing strategies to promote products and services via channel partnerships, building a robust partner network. Collaborate with marketing colleagues, the partner development team, sales, and channel partners to enhance brand visibility and drive sales. Optimize relationships with key strategic partners while supporting other partner marketing needs. Assess opportunities, learn from teams, and provide recommendations on Go-To-Market strategies. This role offers a chance to shape a new functional area within a growing company and marketing department.

Requirements

• 8-10+ years of experience in Channel marketing, preferably with experience working for a reseller or technology partner
• Proven experience in SaaS marketing and understanding of how to leverage partner networks for maximum impact
• Strong Field and Digital marketing skills, with a track record of planning and executing successful campaigns and events
• Excellent organizational skills and attention to detail, with the ability to manage multiple projects simultaneously
• Strong communication and interpersonal skills, with the ability to build and maintain relationships with partners and internal teams
• A comfort working in a global role and considering the regional requirements of partners in different countries with experience in creating and adapting marketing content for different regions and ensuring localization or translation as needed
• Ability to analyze marketing performance data internally and create processes to assess partner marketing performance and provide actionable insights for improvement
• Experience of developing comprehensive partnership and alliances marketing strategy aligned with the company’s and marketing specific goals and objectives

Responsibilities

• Develop and Implement Marketing Plans: Create comprehensive partner marketing strategies aligned with company and marketing objectives to drive growth and generate partner-qualified opportunities with the channel partner audience. This includes optimizing campaign activity, co-marketing planning, co-selling programs, amplification of existing customer activity and generating new partner qualified pipeline
• Collaborate with Teams: Work closely with Partner Development Managers (PDMs), Sales, and Marketing to identify strategic partnerships and align marketing strategies with key sales plays
• Manage Marketing Assets: Build and maintain a library of marketing assets and resources for partners, ensuring they can effectively drive lead generation and partner-led pipeline
• Oversee the Partner Marketing Resource Center ensuring it is kept up to date, main governance processes and monitor and create a measurement program to understand it’s usage and effectiveness
• Campaign Integration: Ensure all channel activity aligns and feeds into wider campaign strategies and plans as is a key go-to-market channel within all activity. Make sure this is global in outlook and adapted where necessary to regional requirements
• Campaign Management: Design and package successful internal campaigns ‘Campaigns in a Box’ for partners to use directly or inspire their own campaigns
• Event Sponsorship: Manage the process of partner sponsorship of iManage events, ensuring benefits are promoted and communication is effective at driving participation and amplification of the events
• Content Creation: Drive the content pipeline for joint press releases and customer case studies, focusing on advocacy within regions, segments, personas and industries to create a broad spectrum of advocacy
• Relationship Building: Maintain regular updates and meetings with channel partners, and partners providing necessary support and resources
• Marketing Communications: Ensure consistent communication with partners globally about marketing initiatives, product updates, and events through newsletters, webinars, and other channels
• Performance Monitoring: Analyze the performance of partner marketing campaigns and MDF-funded activities, ensuring ROI is tracked and monitored

Preferred Qualifications

• Knowledge of the LegalTech industry
• Experience working with tools such as; Salesforce, Totango, Asana, PRM systems, Marketo and Smartsheet

Benefits

• Take on meaningful, high-impact challenges by leveraging cutting-edge technologies and best-in-class protocols to drive innovation
• Own my career path with our internal development framework
• Expand my skill set and earn certifications with unlimited access to LinkedIn Learning courses and interactive Microsoft courses & training
• Be part of a supportive and experienced team within a dynamic, inclusive, and encouraging culture
• Enjoy flexible work hours that empower me to balance personal time with professional commitments
• Collaborate in a modern, open-plan workspace featuring a gaming area, free snacks and drinks, and regular social events
• Creating an inclusive environment where I can help shape the culture not just by fitting in, but by adding to it
• Providing a market competitive salary that is applied through a consistent process, equitable for all our employees, and regularly reviewed based on industry data
• Rewarding me with an annual performance-based bonus
• Offering comprehensive Health/Vision/Dental/Life Insurance, and a 401k Retirement Savings Plan with a company match up to 4%
• Granting enhanced leave for expecting parents; 20 weeks 100% paid for primary leave, and 10 weeks 100% paid for secondary leave
• Providing me with a flexible time off policy to take the time off that I need. Be it for vacation, volunteering, celebrating holidays, spending time with family, or simply taking time to recharge and reset
• Having multiple company wellness days each year to prioritize mental health and well-being
• Providing access to RethinkCare, a global behavioral health platform that enhances personal well-being, strengthens professional resilience, and empowers parental success through expert-led training and resources