Chief Revenue Officer Manager

Summary

Join Trafilea, a dynamic and innovative Tech E-commerce Group operating multiple direct-to-consumer brands in intimate apparel and beauty sectors, as a data-driven CRO Manager. You will be responsible for building a scalable CRO system, implementing automation tools, setting up tracking and visuals for analysis, and integrating with BI and Data Science to discover scaling opportunities through predictive analytics. You will also plan, strategize, lead, and own the A/B testing backlog for key traffic funnels across multiple customer journeys to drive incremental revenue and profits. This role involves hiring, leading, and coaching a cross-functional CRO team to execute CRO tests and optimizations that can scale across the company.

Requirements

• 5+ years of experience in the CRO or A/B testing fields
• Ability to work independently, as well as productively partnering with cross-functional teams to meet objectives
• Strong data-analysis skills with ability to see the big picture and deep dive
• A customer-centric, analytical and ROI based approach to all decision making
• Creative and relentless problem-solver
• Organized and detail-oriented
• Funnel optimization experience beyon in-store UX/UI tests
• Experience optimizing prices and offers

Responsibilities

• Hire, lead and coach a matrixed, cross-functional CRO team to define and operationalize workflows required to successfully execute CRO tests and optimizations that can scale across the company
• Create and develop the CRO Program that will enable the team to make an impact in multiple structures considering departments and multiple brands
• This will be a Proprietary CRO Program within the company and used as part of the Trafilea Group foundations
• Build the system and Funnels optimization process for our acquisition channels through the implementations of landing pages, prelanders and flows that goes from the first touchpoint until the thank you page to maximize the return on investment
• Integrate automation tools and predictive models that could accelerate the implementation, analysis and scale up the multivariable tests we want to implement
• Act as an expert within our optimization metrics and work on the construction of Dashboards and models that will serve the future purpose of multiple CRO squads across brands and regions
• Scale our CRO capabilities and process across not only channels but also journeys connected to our digital products (Shapermint Club, Loyalty Program, Referral, Stores, Checkouts, App, etc)
• Develop the web testing and personalization strategy and roadmap; Develop and implement cross teams the entire testing process from beginning to end and from ideation through analysis and retrospectives
• Execute and make key decisions on A/B testing, multivariate testing, lead generation form testing, and site personalization to improve user experience and increase site conversion rates
• Build the CRO Testing Center inside Trafilea to coach, evangelize, document and share best practices to colleagues across the company

Benefits

• Collaborate with world-class talents in a data-driven, dynamic, energetic work environment
• Opportunity to grow and develop both professionally and personally
• Safe space to be who you truly are, with a commitment to diversity, equity, and inclusion
• Openness to new ideas and initiatives
• Great benefits package including remote work, 15 working days of paid holidays, Learning subsidy, and more!