Client Marketing Manager

Summary

Join our Partner Marketing team as a proactive and strategic Client Marketing Manager. You will serve as the day-to-day marketing lead for a portfolio of clients, partnering with Client Success and internal content strategists. Consult strategic clients on adopting consumer marketing best practices to deliver engagement and meet shared program goals. Translate client goals into tailored marketing strategies and engagement campaigns. Own execution, reporting, and cross-functional collaboration to ensure measurable client impact. This role demands strategic thinking, operational rigor, and client-facing confidence, playing a critical role in driving member engagement for clients.

Requirements

• 5+ years of experience in B2B, partner, or client-facing marketing roles, ideally within a fast-paced, cross-functional environment
• Proven track record of managing and scaling multi-channel marketing campaigns with measurable business and client impact
• Strong strategic thinking and problem-solving skills, with the ability to translate client goals into actionable engagement strategies
• Highly data-driven, with the ability to analyze campaign performance, draw insights, and make optimization recommendations based on measurable outcomes
• Exceptional presentation and communication skills; confident in developing and delivering content to clients and internal stakeholders, including executive-level audiences
• Excellent client management and interpersonal skills; able to build trust, influence decisions, and manage multiple stakeholders with varying priorities
• Solid understanding of audience segmentation, targeting, and engagement strategies to support campaign personalization and performance
• Strong project management skills, with a history of successfully leading cross-functional execution across multiple concurrent initiatives
• Proficient in marketing and project management tools (e.g., Asana, Jira, Salesforce, Looker, marketing automation platforms)
• Demonstrated ability to work independently, adapt in a dynamic environment, and drive progress without constant oversight
• Bachelor’s degree in Marketing, Communications, Business, or a related field

Responsibilities

• Define and align on client marketing goals in partnership with internal Client Success and content strategists, grounded in business priorities, engagement history, and market opportunities
• Translate client goals into scalable campaign strategies—leveraging data, audience insights, and client knowledge to shape high-impact, measurable engagement plans
• Influence cross-functional teams (Growth Marketing, Content Strategy, and others) to develop and execute campaign programs that reflect client needs and drive performance at scale
• Drive client adoption of Included Health’s standard campaign programs and engagement playbooks, while supporting client-led initiatives
• Lead the end-to-end campaign lifecycle across a portfolio of clients—pitching concepts, securing approvals, managing timelines, and ensuring seamless execution
• Serve as the primary marketing point of contact for clients—owning strategic communications, leading regular check-ins and business reviews, and proactively managing expectations
• Monitor and optimize campaign performance across accounts; track key metrics, troubleshoot issues, and identify opportunities to improve impact and efficiency
• Deliver insightful reporting, including campaign wrap-ups and executive summaries, to highlight outcomes, learnings, and optimization recommendations
• Manage client marketing budgets, ensuring efficient use of funds in alignment with engagement strategies and ROI goals
• Champion Included Health’s marketing best practices—creating scalable tools, case studies, and collateral to drive client adoption and maximize team efficiency
• Actively contribute to innovation through internal ideation, A/B testing, and development of new campaign tactics to improve reach and engagement across clients

Benefits

• Remote-first culture
• 401(k) savings plan through Fidelity
• Comprehensive medical, vision, and dental coverage through multiple medical plan options (including disability insurance)
• Full suite of Included Health telemedicine (e.g. behavioral health, urgent care, etc.) and health care navigation products and services offered at no cost for employees and dependents
• Generous Paid Time Off ("PTO") and Discretionary Time Off (“DTO”)
• 12 weeks of 100% Paid Parental leave
• Family Building Benefit with fertility coverage and up to $25,000 for Surrogacy & Adoption financial assistance
• Compassionate Leave (paid leave for employees who experience a failed pregnancy, surrogacy, adoption or fertility treatment)
• 11 Holidays Paid with one Floating Paid Holiday
• Work-From-Home reimbursement to support team collaboration and effective home office work
• 24 hours of Paid Volunteer Time Off (“VTO”) Per Year to Volunteer with Charitable Organizations