Senior Product Marketing Manager

Summary

Join Kraken as a Senior Product Marketing Manager and lead the execution of the product marketing strategy for Kraken’s Earn offerings. You will drive high-impact campaigns and strategies to boost growth, focusing on awareness, adoption, and retention. As a key member of the Consumer Product Marketing team, you will leverage customer insights and market data to shape Kraken’s consumer marketing strategies. This role involves developing and leading Kraken’s Earn growth marketing strategy, owning end-to-end campaign management, understanding and optimizing the customer journey, translating complex financial products into compelling value propositions, and collaborating with cross-functional teams. You will also define, track, and report on key product KPIs and serve as the voice of the customer. This is a fully remote position.

Requirements

• 6+ years of experience in Product Marketing Management (PMM), preferably in fintech, trading (crypto, equities, commodities, FX) or high-growth B2C tech
• Strong crypto expertise and passion, with a deep understanding of Earn market trends, onchain protocols, user behavior, and the evolving regulatory landscape
• Proven ability to drive growth strategies from end-to-end, for multi-matrixed products across different phases of the product lifecycle
• A data-driven marketer, leveraging insights to optimize campaigns and improve performance
• Creative storyteller, able to craft compelling narratives that differentiate Kraken in a competitive market
• Experience leading cross-functional teams and working within complex, fast-paced environments
• Strong communication and stakeholder management skills, with the ability to secure buy-in at all levels
• Entrepreneurial mindset, comfortable operating in a high-growth, dynamic setting
• #LI-Remote

Responsibilities

• Develop and lead Kraken’s Earn growth marketing strategy, driving awareness, acquisition, and retention for core trading products
• Own the full end-to-end campaign management process, from strategic planning to execution, across various channels (email, social, influencer, display, ATL)
• Understand and optimize the customer journey, deploying engagement strategies that maximize LTV and retention
• Translate complex financial products into compelling, easy-to-understand value propositions that resonate with diverse audiences
• Work closely with product managers, growth teams, design, analytics, and executive leadership to align marketing efforts with business objectives
• Define, track, and report on key product KPIs, including awareness, feature adoption (nMTU), and retention/LTV improvements
• Serve as the voice of the customer, championing insights to inform product roadmaps and marketing initiatives