Product Marketing Manager

Summary

Join ReSource Pro as a Product Marketing Manager, focusing on Tech Services in the insurance industry. Lead and support the implementation of go-to-market strategies for various insurance markets. Develop and execute comprehensive marketing campaigns across digital channels. Create engaging content for all digital channels. Collaborate with marketing, sales, and technology teams. This remote position requires a Bachelor's degree, 3-5 years of B2B marketing experience in the US insurance industry, and knowledge of various insurance platforms. The salary range is $89,133 - $150,768, depending on location, and includes an annual bonus eligibility, benefits, and other opportunities.

Requirements

• Bachelor's degree Marketing, Communication, or related degree
• 3-5 years B2B marketing experience in the US insurance industry focusing in on Tech Services
• Knowledge of Insurance Platforms such as: Guidewire, Duck Creek, Vertafore, Applied Epic, Insurity, and Majesco
• Prior campaign execution - B2B focus
• Passion or curiosity for how to communicate and market in a digital first environment
• Strong analytical skills with the ability to interpret data, generate insight, and make data-driven decisions to create more effective marketing strategies
• Project management skills with the ability to be detailed oriented, able to prioritize and meet deadlines in a fast-paced environment

Responsibilities

• Lead Go-to-Market Strategy: Develop and implement comprehensive marketing strategies (digital & in-person) to achieve business goals, leveraging deep market and buyer understanding, and competitive insights
• Drive Campaign Creation & Execution: Design and implement compelling marketing campaigns across various digital channels (search, social, ABM, events, etc.) to generate leads and support business growth in the insurance Tech Services market
• Champion Content Development: Take ownership of writing, designing, and stewarding engaging content for all digital channels (website, blog posts, social media, email campaigns), ensuring it supports our strategic efforts
• Collaborate & Lead: Serve as a pivotal link between marketing, sales, and technology leaders, collaborating to solve complex problems and present solutions to diverse audiences. Stay updated on industry trends to drive continuous improvement

Preferred Qualifications

3+ years’ experience writing

Benefits

• Annual bonus eligibility
• Benefits