Summary

The job is for a Head of Marketing in the Web3 ecosystem at IFT, a company committed to digital age solutions. The role involves shaping marketing strategies, overseeing all marketing operations, collaborating with cross-functional teams, and staying updated with industry trends. The ideal candidate should have a bachelor's degree, 7+ years of marketing experience, and at least 3 years in a leadership role within the Web3 or blockchain industry.

Requirements

Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred
7+ years of marketing experience, with at least 3 years in a leadership role within the Web3, blockchain, or cryptocurrency industry
Proven track record of developing and executing successful marketing campaigns that drive user acquisition and brand growth
Strong understanding of Web3 technologies, blockchain, cryptocurrencies, and decentralized applications
A deep understanding of how web3 and open source communities develop
Servant leader, with the ability to inspire and motivate a diverse team
Exceptional written and verbal communication skills, with a talent for storytelling and crafting compelling narratives
Proficiency in digital marketing tools and platforms, including Google Analytics, SEO/SEM tools, social media management tools, and marketing automation software
Data driven, with the ability to analyze complex data and derive actionable insights to inform marketing strategies
Proactive and motivated, with a passion for all things Web3
Strong organizational skills and the ability to manage multiple projects simultaneously

Responsibilities

Provide leadership and mentorship to the marketing team
Define and develop marketing strategies to support IFT’s overall strategies and objectives
Develop and implement multi-channel marketing campaigns to drive user acquisition and retention
Utilize data-driven insights to optimize marketing strategies and achieve measurable results
Collaborate with cross-functional teams across the organisation
Collaborate with all projects that comprise IFT’s portfolio to align marketing efforts with their business goals
Undertake market research and analyze the results in order to better understand the market
Build and maintain relationships with agencies, influencers, and industry partners
Oversee digital marketing efforts, including SEO, SEM, social media, email marketing, and paid advertising
Create and execute content strategies that resonate with our target audience and align with IFT’s mission
Monitor, analyze, and report on key performance metrics, adjusting strategies as needed to achieve optimal results
Stay up-to-date with industry trends and emerging technologies to ensure IFT’s marketing efforts remain cutting-edge and competitive

Benefits

The compensation range for this role is dependent on how we assess your skills and experience throughout our interview process. We are happy to pay in any mix of fiat/crypto

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