Director, Growth Marketing

Summary

The job is for the Director of Growth - Marketing at Mattermost, a secure collaboration platform provider. The role involves establishing a growth strategy, demand generation, marketing operations, performance optimization, team leadership, stakeholder education, and innovation. The position reports directly to CMO and requires 8 years of B2B software marketing experience.

Requirements

• Minimum 8 years of experience in B2B software marketing focused on enterprise and/or public sector clients
• An expert at attribution and using those metrics throughout the marketing funnel to make decisions across multiple channels
• Hands-on expertise in developing and executing integrated campaigns with multiple channels in paid and owned media including organic, paid digital, email, trials, content syndication, ABM
• Expertise in demand generation metrics and approaches to test and optimize them including the use of Salesforce, Marketing Automation, ABM, Chat, intent and attribution platforms, etc
• Proven expertise in creating and executing multi-touch, multi-channel marketing programs that leverage inbound and outbound tactics that move prospects quickly through the buyer's journey
• Growth mind-set, fail fast, find a new path, keep moving, get results
• Deep data and funnel metrics understanding. You can recognize patterns and optimize for desired outcomes
• Budget allocation and management experience with a keen sense for staying within budget and ahead of schedule
• Excellent leadership and collaboration skills, working cross-functionally with several global teams mentioned above
• Ability to influence and empower at all levels
• Exceptional communication and presentation skills, both verbal and written
• Strong experience managing and developing high-performance teams
• Understanding of how open-source companies operate (desired)
• Bachelor's degree required, MBA desirable

Responsibilities

• Strategic Planning: Align demand-generation strategies with corporate objectives for measurable growth
• Demand Generation: Drive all demand generation activities to achieve pipeline goals
• Marketing Operations: Ensure seamless execution and data-driven decision-making across demand generation efforts
• Performance Optimization: Continuously refine tactics to maximize ROI and achieve targets
• Team Leadership: Mentor a high-performing team in ABM, digital lead and demand generation
• Stakeholder Education: Act as a marketing thought leader, fostering partnerships with product, sales, and customer success teams
• Innovation : Implement creative and innovative growth marketing strategies

Benefits

• $170,000 - $225,000 a year
• Mattermost is an EEO Employer
• Mattermost is a remote-first, open source company