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CMO

Summary

The job is for a Head of Marketing at IFT, a pioneering force in the Web3 ecosystem. The role involves shaping and executing marketing strategies to amplify brand presence, engage community, and drive user acquisition and retention across all projects in IFT’s portfolio. The ideal candidate should have a deep understanding of the Web3 landscape, proven track record in marketing leadership within the Web3, blockchain, or cryptocurrency industry, and exceptional communication skills.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree preferred
• 7+ years of marketing experience, with at least 3 years in a leadership role within the Web3, blockchain, or cryptocurrency industry
• Proven track record of developing and executing successful marketing campaigns that drive user acquisition and brand growth
• Strong understanding of Web3 technologies, blockchain, cryptocurrencies, and decentralized applications
• A deep understanding of how web3 and open source communities develop
• Servant leader, with the ability to inspire and motivate a diverse team
• Exceptional written and verbal communication skills, with a talent for storytelling and crafting compelling narratives
• Proficiency in digital marketing tools and platforms, including Google Analytics, SEO/SEM tools, social media management tools, and marketing automation software
• Data driven, with the ability to analyze complex data and derive actionable insights to inform marketing strategies
• Proactive and motivated, with a passion for all things Web3
• Strong organizational skills and the ability to manage multiple projects simultaneously

Responsibilities

• Provide leadership and mentorship to the marketing team
• Define and develop marketing strategies to support IFT’s overall strategies and objectives
• Develop and implement multi-channel marketing campaigns to drive user acquisition and retention
• Utilize data-driven insights to optimize marketing strategies and achieve measurable results
• Collaborate with cross-functional teams across the organisation
• Collaborate with all the projects that comprise IFT’s portfolio to align marketing efforts with their business goals
• Undertake market research and analyze the results in order to better understand the market
• Build and maintain relationships with agencies, influencers, and industry partners
• Oversee digital marketing efforts, including SEO, SEM, social media, email marketing, and paid advertising
• Create and execute content strategies that resonate with our target audience and align with our mission
• Monitor, analyze, and report on key performance metrics, adjusting strategies as needed to achieve optimal results
• Stay up-to-date with industry trends and emerging technologies to ensure our marketing efforts remain cutting-edge and competitive