Commercial Marketing Manager

Summary

Join The Adaptavist Group as a Commercial Marketing Manager and drive Kolekti's commercial marketing strategy, focusing on performance marketing, paid media, and demand generation. This role requires strong project management, stakeholder engagement, and digital marketing expertise to develop and execute high-impact, multi-channel campaigns across Kolekti's product suite. You will oversee end-to-end campaign performance, manage paid media investment, and optimize marketing operations, ensuring alignment with business growth and revenue objectives. Working closely with Product Marketing Managers, the Commercial and Brand Marketing Lead, and the internal agency Brew, you will own multi-channel campaign execution, investment planning, and audience segmentation. You will play a key role in MarTech optimization, website performance, and marketing automation to enhance Kolekti's go-to-market effectiveness.

Requirements

• Strong project management skills, capable of handling multiple campaigns simultaneously
• Expertise in performance marketing, including paid search, display, social media, and remarketing
• Proficiency in marketing automation tools (HubSpot), including workflow creation and segmentation
• Excellent understanding of B2B marketing strategies, audience targeting, and lead generation best practices
• Experience in landing page creation and campaign optimisation
• Strong analytical skills to track marketing performance and data-driven insights
• Ability to develop clear, concise campaign briefs
• Excellent stakeholder management skills, with the ability to liaise effectively across teams and agencies

Responsibilities

• Developing paid media strategy, including investment planning and efficient but effective spend
• Setting benchmarks and performance targets for paid campaigns
• Managing campaign reporting and multi-channel tracking and attribution (Google Ads, LinkedIn Ads, Microsoft Ads, etc.)
• Keyword prioritisation for paid search campaigns
• Managing stakeholder expectations for paid media investments
• Managing MarTech tools and migrations to improve marketing operations
• Researching and onboarding new MarTech solutions (e.g., analytics, intent data)
• Acting as a representative for MarOps initiatives such as ABM tooling and consent management compliance (TrustArc CMP)
• Improving website analytics, tracking, and optimization (GA4, Hotjar, Tag Manager)
• Implementing technical SEO improvements
• Identifying new collateral development and briefing process
• Driving our account-led marketing approach
• Managing demand generation projects
• Developing unified search strategies to improve organic and paid media performance
• Managing internal agency (Brew) for paid media implementation
• Contributing to Brew’s ongoing development and performance of the Monorepo platform
• Overseeing Webflow performance and continuous development
• Leading new analytics initiatives (e.g., seasonality, TAM modelling)
• Improving marketing work management processes for efficiency
• Managing go-to-market execution and campaign lifecycle
• Implementing lead scoring, qualification, and CRM optimization (HubSpot)

Preferred Qualifications

• Degree in Marketing, Business, or related field
• Experience with SaaS marketing and product go-to-market strategies
• Familiarity with SEO best practices and keyword research
• Experience with intent-based marketing and ABM platforms (ZoomInfo, 6sense, Cognism, Clay)
• Understanding of unified search and its role in marketing performance
• Proficiency in paid Media & Performance Marketing: Google Ads, LinkedIn Ads, Microsoft Ads, Meta Ads, Reddit Ads
• Proficiency in analytics & data tracking: GA4, Funnel.io , Hotjar, Google Tag Manager
• Proficiency in MarTech & CRM: HubSpot, TrustArc CMP (consent management), Arcade
• Proficiency in SEO & web optimization: Webflow, SE Ranking / Semrush
• Proficiency in work & project Management: monday.com , Google Suite

Benefits

• We offer an unlimited holiday (PTO) allowance, trusting you to take vacation time that suits your personal life, alongside flexible working hours that empower you to work when it best fits you and your team
• We provide MacBooks to all employees and additional support for fully remote workers to set up their home offices
• Our exceptional Time Away Policy includes 26 weeks of fully paid leave for birthing parents, 13 weeks for non-birthing parents, and extended leave for adoption, IVF, surrogacy, elective egg freezing, and women's health needs such as menopause, menstruation, endometriosis, and PCOS
• Our trusting, flexible, remote-first way of working means that work can fit around your life, rather than your life fitting around work