Content Marketing Manager

Summary

Join Leonardo.Ai, a leading AI-powered design platform, as a Content Lead to shape the future of generative AI. You will develop and execute a content strategy, build a content program, create high-quality content, manage a team of freelance content producers, and stay ahead of industry trends. This role requires commercial experience in content marketing, excellent communication and storytelling skills, proven experience in building a content program, data analysis abilities, and strong project management skills.

Requirements

• Commercial experience in content marketing, driving business impact with a mix of strategic and hands-on roles
• Excellent communication and storytelling skills, an editorial background is a bonus but not essential
• Proven experience in building a content program from the ground up
• Ability to analyse data, generate insights, and report on content effectiveness
• Strong project management skills and ability to multitask in a fast-paced environment

Responsibilities

• Develop and own the content strategy, aligning with audience needs, market trends, and storytelling best practices to establish our brand as an industry leader
• Build and execute a scalable content program, ensuring high production quality while maintaining efficiency and agility
• Create, edit, and oversee high-quality content, including articles, guides, reports, newsletters, video scripts, and more, to support rapid content production
• Recruit, manage, and mentor a team of freelance content producers, writers, editors, and designers to enable efficient content creation and distribution
• Deeply understand the generative AI space and the evolving needs of creative users, mapping content to different stages of their journey to maximise impact
• Collaborate closely with marketing, creative, and product teams to identify content gaps, develop campaigns, and drive engagement across all channels
• Monitor performance data to refine and scale high-performing content, continuously optimising for reach, engagement, and conversion
• Stay ahead of industry trends and audience behaviour, leveraging insights to evolve the content strategy and ensure our brand remains top-of-mind

Benefits

• Impact the Future of AI
• Competitive salary and equity
• Remote and hybrid work options
• 6 weeks working abroad
• 18 weeks of gender-neutral paid parental leave
• Wellness budget
• Home office budget
• Training and conference expenses
• Fun and engaging company events, both virtual and in-person