Social Media Manager

Summary

Join Halcyon, a leading cybersecurity company, as their Social Media Marketing Manager. You will spearhead the development and execution of social media strategies across various platforms, creating engaging content to reach technical and executive audiences. This role demands a creative storyteller with B2B social strategy expertise and the ability to communicate effectively with technical audiences. You will monitor performance metrics, adapt strategies based on insights, and collaborate with internal teams. Halcyon offers a remote-native work environment and a comprehensive benefits package. The ideal candidate possesses 4-6 years of experience in B2B social media marketing, preferably within the cybersecurity industry.

Requirements

• Familiarity with major industry events (RSA, Black Hat) and security publication cycles
• Experience working closely with PR, content marketing, and field marketing teams
• Comfortable in high-growth, high-urgency environments
• A creative and strategic thinker with excellent written and interpersonal skills
• Highly collaborative, energetic, and a proactive team player
• Focused on marketing metrics and continuous learning/improvement
• 4–6 years of experience in B2B social media marketing, ideally in cybersecurity, enterprise tech, or SaaS
• Strong knowledge of LinkedIn and X/Twitter for technical and executive engagement; familiarity with YouTube, Reddit, and security community platforms is a plus
• Excellent writing and editing skills with the ability to translate technical topics into clear, engaging content
• Experience using social media management tools (e.g., Hootsuite, Sprout Social, Buffer) and analytics platforms
• Understanding of cybersecurity personas (CISO, SOC, security analysts) and the broader security landscape
• Proven ability to balance creativity, brand voice, and data-driven decision-making

Responsibilities

• Own and evolve our organic social media strategy across platforms (LinkedIn, X/Twitter, YouTube, Reddit, and others as relevant)
• Build an integrated calendar aligned with product launches, campaigns, events (e.g., RSA, Black Hat), and industry trends
• Write, curate, and publish high-impact, audience-relevant content including thought leadership, product updates, security alerts, threat commentary, and partner news
• Collaborate with subject matter experts, product marketing, and content teams to ensure technical accuracy and relevance
• Monitor and engage with CISOs, security analysts, influencers, and media in real-time—elevating our brand in the anti-ransomware conversation
• Identify and activate employee and executive advocacy opportunities to expand reach and credibility
• Track key performance metrics (engagement, followers, traffic, influence on pipeline), report results, and use insights to refine strategy
• Stay up to date on platform changes, algorithm updates, and cybersecurity trends to adjust tactics proactively
• Partner with demand generation and digital teams to extend reach via paid social campaigns, retargeting, and dark posts
• Test copy and creative formats to drive lead capture and campaign performance

Benefits

• Comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents
• 401k plan with a generous employer contribution
• Short and long-term disability coverage, basic life and AD&D insurance plans
• Medical and dependent care FSA options
• Flexible PTO policy
• Parental leave
• Generous equity offering