Competitive Intelligence And Analyst Relations Lead

Summary

Join CircleCI as their experienced Competitive Intelligence and Analyst Relations Lead! In this pivotal role within the Product Marketing team, you will leverage expertise to guide go-to-market strategies, enhance visibility in the CI/CD and DevOps sectors, and strengthen CircleCI's reputation. You will build and implement the analyst relations strategy, showcasing CircleCI as a leader. You will also own competitive intelligence, becoming the in-house expert and sharing that knowledge with cross-functional partners. This key role requires strong relationship-building skills and the ability to synthesize competitive findings for use by various teams. The ideal candidate will have 7+ years of experience in analyst relations, competitive analysis, or similar roles within the technology sector.

Requirements

• 7+ years of work experience including time spent in analyst relations, competitive analysis, or similar responsibilities within technology sector roles
• Experience conducting meaningful competitive analysis in a b2b technology landscape
• Demonstrable approaches, strategies and experience for synthesizing competitive findings for use by cross-functional partners
• Track record of consistent delivery while managing multiple projects and priorities in a fast-paced environment

Responsibilities

• Build and implement CircleCI’s analyst relations strategy
• Showcasing and positioning CircleCI as a leader in the CI/CD landscape
• Cultivating strong relationships to ensure key analysts are consistently informed about CircleCI’s innovations, market positioning, and competitive advantages
• Organizing and delivering compelling briefings, presentations, and product demonstrations that highlight CircleCI’s differentiators and competitive strengths
• Identify and maintain KPIs to assess the effectiveness and measure your strategy’s impact on competitive positioning and market perception
• Own Competitive Intelligence
• Conducting comprehensive competitive assessments: Pinpoint strengths, weaknesses, opportunities, and threats for CircleCI and our competitors. Know the difference between the gimmick and the experience and guide our positioning in response
• Monitoring trends: Stay attuned to analyst reports, industry trends and competitive activities, providing actionable insights to inform product development, strategic marketing initiatives and more
• Collaborating all the time: Work in close partnership with product, marketing, product marketing and sales to align messaging and integrate competitive insights into strategic planning and execution

Preferred Qualifications

• Deep understanding of the CI/CD and DevOps landscape, including key players and market dynamics
• A measurable knack for conveying complex information clearly and persuasively, especially with varying audiences
• Strong relationship-building skills, with a demonstrated ability to engage and influence both industry analysts and stakeholders
• Familiarity with CRM tools and analytics software

Benefits

United States Base Pay Range $127,000 — $159,000 USD