Consumer Insights And Market Research Manager

Summary

Join Monarch, a premier financial life management company, as their first Consumer Insights Researcher. As a Staff or Principal-level researcher, you will be responsible for understanding the target audience, positioning Monarch effectively, and ensuring a superior user experience. You will conduct qualitative and quantitative research, analyze user data, and translate findings into actionable insights for product development and marketing. This role requires significant experience in user research and a proven ability to influence product and brand strategy. The position offers a fully remote work environment, competitive compensation and equity, a setup stipend, and comprehensive benefits.

Requirements

• 6+ years of insights and research experience with a balance of qual and quant hands-on expertise
• Experience working in B2C tech space
• Deep knowledge and expertise writing screeners, surveys and discussion guides
• Hands on experience managing survey tools and research participant recruitment
• Proven experience using insights to inform product and brand strategy, messaging and the lifecycle journey
• Strong analytical skills with the ability to interpret both qual and quant insights, identify opportunities and share clear learnings across the org and with key stakeholders
• Stays current on industry trends and best practices in research
• Entrepreneurial spirit with a hands-on, scrappy attitude
• Excellent communication and cross-functional collaboration skills

Responsibilities

• Drive qualitative and quantitative research to understand the needs, motivations, and behaviors of our target audience
• Plan and execute research at Monarch to derive actionable insights, employing varying research methods: surveys, interviews, diary studies, etc
• Synthesize research findings into clear insights that are shared with cross-functional teams to directly influence product development and marketing strategies
• Lead user segmentation and demographic research to create detailed user personas that reflect key customer profiles. Highlighting their needs, fears, and desires
• Analyze user data and demographics (e.g., age, income, financial goals) to identify opportunities for tailoring product features and messaging for specific segments
• Conduct deep-dive research into funnel drop-off points and engagement challenges, executing tests and implementing solutions to improve user retention and conversion
• Assist marketing and creative in developing messaging that resonates with our target audience
• Translate findings into actionable insights that directly inform product strategy, competitive positioning, and market expansion opportunities
• Take a hands-on approach to testing prototypes, user flows, and new features, working closely with the design team to iteratively improve product concepts based on real user feedback
• Run rapid usability tests and feedback sessions to ensure new features meet user expectations before full-scale implementation
• Execute research findings into actionable product changes, marketing strategies, and business decisions that align with company objectives
• Be the voice of the customer

Benefits

• Work wherever you want! As a fully remote company with no central office, we want you to work wherever you are happiest and most productive. Whether that’s out of your home, a co-working space, or elsewhere
• Competitive cash and equity compensation in a hyper growth, early stage company 🚀
• Stipend to set-up your ideal working environment
• Medical, dental and vision benefits (Full time US only)
• 401k (US only)
• Unlimited PTO
• 3 day weekend every month! We take off the “First Friday” every month to focus on rest, recuperation, or just having fun!