Partner Marketing Manager

Summary

Join Affirm, a company reinventing credit, as a Partner Marketing Manager to drive co-marketing initiatives with merchants across North America. You will execute strategic cross-channel marketing campaigns, utilizing the Affirm marketplace for user acquisition. Collaborate with internal and external teams to plan and deliver impactful campaigns focused on increasing GMV, awareness, and user lifetime value. This role requires experience in various industries and strong relationship-building skills. You will develop and execute co-marketing campaigns, nurture merchant relationships, and deliver creative strategies to drive affiliate revenue growth. The position also involves providing analysis, serving as a merchant advocate, managing RFPs, and leveraging industry knowledge to develop marketing strategies.

Requirements

• At least 7+ years in Partner, Performance marketing, Affiliate or Product Marketing experience
• Experience working with partners to co-develop plans and launch marketing programs across multiple media channels
• Experience with CPA, CPC, CPL, and CPM payment models
• A clear understanding of affiliate tracking models, tools, and platforms
• Analytical thinking and data oriented. Focus on performance metrics to build high performing campaigns that deliver results
• Background using performance analytics to continuously optimize
• Excellent interpersonal and communication skills to work effectively cross-functionally
• Ability to influence teams and individuals as well as effectively leverage and utilize resources and relationships for optimal results
• Motivated self-starter always looking to share acquired knowledge with others
• Understanding of the paid media landscape including cross-media strategy, planning and measurement
• Experience writing creative briefs, testing creative and adapting based on insights
• Experience working with online retail, merchandising, and customer acquisition
• Expertise in both online and in-store retail marketing

Responsibilities

• Develop and execute a wide range of full-funnel co-marketing campaigns across categories and marketing channels
• From go-to-market plans to monthly strategy planning, this role will work with cross-functional leaders internally and externally
• Nurture marketing relationships with a set of merchant partners, proactively seeking innovative opportunities to optimize performance and accelerate growth
• Deliver creative strategies to drive affiliate revenue growth through the Affirm marketplace
• Provide analysis and insights to internal and external stakeholders to drive further affiliate in marketplace adoption, stronger partnerships and program optimization
• Serve as a merchant advocate and partner with cross-functional internal teams to drive process efficiencies and share learnings to inform future-state
• Manage inbound RFP requests, supporting the development of dedicated marketing plans and providing expertise for prospective partners
• Identify campaign targets driven by business goals focused on acquisition, engagement and loan takeup
• Work closely with the media agency, growth marketing and brand to develop performant media plans and engaging content
• Support business critical processes such as maintaining the partner marketing budget, comprehensive co-marketing calendar, compliance submissions and more
• Leverage industry knowledge and research to develop vertical-specific marketing strategies and plans that drive business goals

Preferred Qualifications

• Experience marketing across North America, particularly US and Canada, preferred
• Experience in the home, fitness, consumer electronics, and fashion industries a plus

Benefits

• Health care coverage - Affirm covers all premiums for all levels of coverage for you and your dependents
• Flexible Spending Wallets - generous stipends for spending on Technology, Food, various Lifestyle needs, and family forming expenses
• Time off - competitive vacation and holiday schedules allowing you to take time off to rest and recharge
• ESPP - An employee stock purchase plan enabling you to buy shares of Affirm at a discount