Consumer Marketing Lead

Summary

Join Perplexity, a rapidly growing AI-powered answer engine, as our experienced Consumer Marketing Lead. You will spearhead the development and execution of a global marketing strategy, driving major partnerships and establishing Perplexity as a global brand. Collaborate closely with product, brand, and business development teams to ensure the success of strategic partnerships and increase user awareness and engagement. The ideal candidate possesses extensive experience in global marketing, entertainment, and talent partnerships, demonstrating creativity, business acumen, and resourcefulness. You will be responsible for developing and implementing marketing strategies, launching and managing marketing activities for key partnerships, creating content, measuring marketing performance, and leveraging creative thinking to solve problems. The position requires strong execution skills, attention to detail, and the ability to thrive in a fast-paced environment.

Requirements

• Extensive experience marketing consumer products and working with entertainment, talent and other co-marketing partners
• Demonstrated ability to drive from strategy to developing creative to execution on fast-moving projects
• Strong execution skills and an eye for detail
• Ability to thrive in a small, agile team with a strong sense of initiative and ownership
• Leverage creative thinking to help with partnerships go-to-market and solve problems during the implementation process
• Have outstanding interpersonal skills, emotional intelligence (EQ), and ability to persuade/drive alignment among differing perspectives

Responsibilities

• Develop and implement the overall consumer marketing strategy focused on building the brand and driving usage of Perplexity
• Ensure the successful launch and ongoing marketing activities around key global partnerships (i.e., co-marketing, sports, entertainment and talent)
• Partner with brand and design to produce content and other creative around partnerships and other consumer activations
• Build and manage the measurement of consumer marketing activities and partnerships while maximizing the success of these projects based on key metrics and insights

Benefits

• Comprehensive health, dental, and vision insurance for you and your dependents
• Includes a 401(k) plan
• Equity: In addition to the base salary, equity may be part of the total compensation package